Andy Tattersall's presentation from the MmIT AGM held at Cilip on 7th January 2015

1. Is it the responsibility of the university
to teach social media to students and
academics?
Andy Tattersall
@andy_tattersall
a.tattersall@sheffield.ac.uk

2. Academia is changing forever
MOOCs
Open Access
Impact Agenda/REF
Big Data

3. But what about?
Data torrents
Altmetrics
Systematic review wikis
Data citation standards
Snowball metrics
Poster repositories
User generated publication databases (Mendeley)
Academic social networks
Storytelling

4. Start them young
Image © CC BY K.W. Barrett
http://bit.ly/22GFyV7

5. http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

6. Teaching students
Social Media
Are we teaching
them to suck
eggs?
Image © CC BY Hey tiffany
http://bit.ly/1ROwvvO
Image © CC BY audi_insperation
http://bit.ly/22GFTXT

7. http://www.sheffield.ac.uk/sheffieldgraduate/studentattributes

8. Why is teaching social media to undergrads
important?Communication skills*
Netiquette
Transferable skills* (may go on to use social media professionally)
Employment opportunities*
Critical appraisal skills*
Equality and diversity awareness
Technology skills*

9. Transferable skills
We already teach students these skills
Literature searching
Critical appraisal
Content curation
Presentation skills
Writing skills
Technology skills
But are we doing enough? Do we have the resources to go further?

10. Plus it might help them not get expelled
Tweets Get Student Expelled: A Cautionary Tale
Indiana High School Student, Expelled For Tweeting Profanity
Florida college student expelled over Yik Yak post
Student expelled from university after being tracked down by social
media campaign for tipping elderly homeless man head-first into bin
Student jailed for racist Fabrice Muamba tweets1. http://www.educationworld.com/a_admin/tweets-get-student-expelled.shtml
2. http://www.huffingtonpost.com/2012/03/25/austin-carroll-indiana-hi_n_1378250.html
3. http://fusion.net/story/195454/florida-college-student-kicked-out-of-school-over-yik-yak-post/
4. http://www.dailymail.co.uk/news/article-2719756/Student-expelled-university-tracked-social-media-campaign-tipping-elderly-
homeless-man-head-bin.html
5. http://www.theguardian.com/uk/2012/mar/27/student-jailed-fabrice-muamba-tweets

11. http://www.ratemyprofessors.com/

12. But it’s not just the students
Nottingham University lecturer forced to apologise after branding students
'idiots' and 'semi-literate' on Facebook
“Whites are disgusting” lecturer sacked
Professor fired after posting homophobic remarks on Facebook
Transgender lecturer ‘sacked over photo of penis-shaped lipstick’
University of Illinois fires professor Steven Salaita after Gaza massacre tweets
1. http://www.dailymail.co.uk/news/article-2552397/University-lecturer-forced-apologise-branding-students-idiots-semi-literate-
Facebook.html
2. http://businesstech.co.za/news/general/97779/sa-university-sacks-lecturer-over-racist-statements/
3. http://www.aol.com/article/2015/07/23/professor-fired-after-posting-homophobic-remarks/21212670/
4. http://www.pinknews.co.uk/2015/10/14/transgender-lecturer-sacked-over-photo-of-penis-shaped-lipstick/
5. https://electronicintifada.net/blogs/ali-abunimah/university-illinois-fires-professor-steven-salaita-after-gaza-massacre-tweets

13. Is this just Darwinism?
Image © CC BY Summonedbyfells
http://bit.ly/1Rbhki8

14. But we don’t always talk their language

15. But what about the
rest?
https://www.sheffield.ac.uk/web/effective/social-media

16. Students should use social media to voice their angst
Image © CC BY Andrew Moss
http://bit.ly/1RbdMMY

17. http://irights.uk/the-right-to-remove/

18. But there is a limit
Cyber bullying of staff and students
Sexism
Witch hunts
Cheating/plagiarism
Inciting religious hatred
Racism

19. How social media is being used on campus
Twitter: to share resources, reading lists, distance learning, pre and post lecture
discussion
Blogs: Reflective practice, collaboration, short assessed work
Video: Group work, presentations, visual performance, feedback
Facebook: Group cohesion, distance learning, alumni, course discussion
Video conference: Group work, seminars, one to one tuition

20. Social media and masters/PhD students
Employability
Active citizenship
Digital skills
Communication/dissemination skills (open research)

21. http://theconversation.com/chimps-and-gorillas-desperately-need-ebola-vaccine-too-virus-has-wiped-out-a-third-of-them-35503

23. Undertaking a PhD.
Build a network of contacts
Gain a reputation in your field of expertise
Build an online presence
Discover supporting content for your thesis
Get your research out there - impact
All can be achieved with social media

25. Social Networks are:
It’s not what you know, but who you know
+
It’s what they know as well
= Social Capital
25

26. Academics and social media
Image © CC BY-NC James F Clay
http://bit.ly/1mAl93a

27. “All mankind is divided into three classes:
those that are immovable, those that are
movable, and those that move. ”
Benjamin Franklin
Image © CC BY Hey tiffany
http://bit.ly/1ROwvvO

28. Image © CC BY Marfis77
http://bit.ly/1xuiRUY
Learning technologists, teachers and lecturers think of
the pedagogy when employing new technologies.
What do students and researchers do?

30. Image © CC BY 2.0 Hannah Gilbert
http://bit.ly/1UtLfQi

32. Which tool?https://osf.io
https://projects.ac/
http://direct2experts.org/
http://www.scholaruniverse.com/
http://beta.briefideas.org/
http://thinklab.com/
http://www.kaggle.com/
https://www.consano.org/
https://experiment.com/
http://myprojects.cancerresearchuk.org/
http://www.petridish.org/
http://sciflies.org/
http://walacea.com/
https://fconline.foundationcenter.org/
http://search.crossref.org/fundref
http://www.grants.gov/
http://newtonslist.crdfglobal.org/
http://pivot.cos.com/
http://info.researchprofessional.com/
http://www.worldcat.org/
http://www.standardanalytics.io/
http://www.linknovate.com/
http://www.crossref.org/SimpleTextQuery/
https://nanohub.org/
https://www.neuinfo.org/
https://www.ncbi.nlm.nih.gov/pubmed/
http://scicurve.com/
http://citeseerx.ist.psu.edu/
http://www.gopubmed.com/web/gopubmed/
http://www.nlm.nih.gov/pubs/factsheets/medline.htm
http://pubget.com/
http://www.quertle.info/
http://repec.org/
http://www.ocoph.org/
http://philpapers.org/
http://data.worldbank.org/
http://scibite.com
http://www.ncbi.nlm.nih.gov/genbank/
http://www.openphacts.org/
https://en.expernova.com
http://www.nactem.ac.uk/medie/search.cgi
http://libraccess.org/
http://www.oalib.com
http://paperity.org/
http://researchpad.co/
https://www.scienceopen.com/home?5
http://www.scilit.net
dbpedia.org
http://citec.repec.org/
http://opencitations.net/
http://scholar.google.com/
http://academic.research.microsoft.com/
http://thomsonreuters.com/thomson-reuters-web-of-science/
http://www.scopus.com
http://www.bookgenie451.com
http://www.delpher.nl/
http://www.openedition.org/?lang=en
http://www.base-search.net/
http://core.ac.uk/
http://network.bepress.com/
http://www.oclc.org/oaister.en.html?urlm=168646
https://www.openaire.eu
http://www.rockyourpaper.org/
http://stackexchange.com/sites#
https://www.biostars.org/
http://www.wolframalpha.com/
http://contentmine.org/
http://scholar.aci.info/
mloss.org/
http://search.crossref.org/
http://sciencetoolbox.org/
https://www.biosharing.org/
http://sciencestage.com/
http://www.zanran.com
http://timetravel.mementoweb.org/
http://www.proquest.com/products-services/AquaBrowser.html
http://arrowsmith.psych.uic.edu/cgi-bin/arrowsmith_uic/start.cgi
http://labs.europepmc.org/evf
http://paperscape.org/
http://www.wikidata.org
http://www.ebscohost.com/discovery
http://www.exlibrisgroup.com/category/PrimoOverview
http://www.proquest.com/products-services/The-Summon-Service.html
https://www.worldcat.org/
http://www.oclc.org/worldcat-local.en.html
http://oag.cottagelabs.com/
https://www.openaccessbutton.org/
scoap3.org
https://unglue.it/
https://www.deepdyve.com/
http://extranet.who.int/hinari/en/journals.php
http://www.research4life.org
http://sparrho.com/
https://twitter.com/fly_papers
http://nowomics.com/
http://myscizzle.com/
https://www.pubchase.com/
https://sciencescape.org/
http://thirdiron.com/browzine/
http://www.journaltocs.hw.ac.uk/
http://www.bibsonomy.org/
http://www.citeulike.org/
https://www.citavi.com/
https://www.colwiz.com/
http://www.docear.org/
http://endnote.com/
http://f1000.com/beta/
http://www.mendeley.com/
http://www.papersapp.com/
https://flow.proquest.com/
http://www.refman.com/
http://www.refworks.com/
https://www.zotero.org/
http://www.qiqqa.com/
http://wizfolio.com/
http://jcb-dataviewer.rupress.org/
https://www.readcube.com/
http://utopiadocs.com/
http://www.crossref.org/crossmark/
https://code.google.com/p/surf-incontext/
http://www.ncbi.nlm.nih.gov/pmc/about/pubreader/
http://olabout.wiley.com/WileyCDA/Section/id-819787.html
http://onlinelibrary.wiley.com/subject/code/000128/homepage/new.htm
http://jonreeve.com/projects/annotags/
http://hypothes.is
https://www.annotate.co/about.html
http://www.annotatedbooksonline.com/
http://screening.metaxis.com/EMBASE/login.php
https://www.historypin.org/
https://mark2cure.org/
http://peerlibrary.org
http://www.resquotes.com
https://www.manylabs.org/
https://books.google.com/ngrams
https://import.io/
http://www.unixuser.org/~euske/python/pdfminer/index.html
https://scraperwiki.com/
http://tabula.technology/
http://arohatgi.info/WebPlotDigitizer/
http://1degreebio.org/
https://www.addgene.org/
http://www.biocompare.com/
http://www.geosamples.org/
http://scicrunch.com/resources
https://www.sampleofscience.net/
http://www.selectscience.net/
http://www.straincontrol.com/
http://www.genomecompiler.com/
www.wings-workflows.org
http://crowdtruth.org/
http://findingsapp.com/
https://www.labfolder.com/
http://www.labguru.com/
http://lablog.sourceforge.net/
http://www.esurveyspro.com/
http://fluidsurveys.com/
freeonlinesurveys.com
http://www.google.com/forms/about/
https://www.limeservice.com/en/
http://www.proprofs.com/form/
http://www.qualtrics.com/
https://www.socialsci.com/
http://www.surveygizmo.com
https://www.surveymonkey.com/
http://www.typeform.com
http://www.alltrials.net/
https://clinicaltrials.gov/
http://www.crd.york.ac.uk/PROSPERO/
https://www.docollab.com/
http://www.hivebench.com/
http://www.labarchives.com/
http://onsnetwork.org/ of 1st: http://usefulchem.wikispaces.com/
http://openwetware.org
http://neuralensemble.org/sumatra/
www.protocol-online.org
http://www.benchfly.com/
https://benchling.com/
http://www.protocols.io/
https://www.scientificprotocols.org
http://www.crowdlabs.org/
http://www.jove.com/
http://www.myexperiment.org/
https://appsoma.com
http://www.arvados.org/
http://dhbox.org/
http://galaxyproject.org/
http://www.broadinstitute.org/cancer/software/genepattern/
http://ipython.org/notebook.html
https://kepler-project.org/
http://www.kitware.com
http://openrefine.org/
http://pegasus.isi.edu/
http://ropensci.org/
http://www.statcrunch.com/
http://hermeneuti.ca/voyeur/ , http://voyeurtools.org/
https://wakari.io/
http://boinc.berkeley.edu/
http://folding.stanford.edu/
http://www.opensciencegrid.org/
http://crowdcrafting.org/
http://www.crowdedtheory.com/

33. Social Media & Dr John Holmes
“Twitter has been useful for sustaining and building relationships with
academics outside Sheffield. It provides a starting point for conversation at
conferences, a sense of the interests of potential collaborators and a way
of identifying who the people you should be talking to are.
Although trolls are generally to be avoided, those hostile to public health
perspectives are not all trolls. Engagement with those people is useful as
it exposes you to different perspectives on your work, can help you
understand how it is regarded by those outside the scientific and public
health community, identify the key criticisms of your work (and the best
way to respond to them) and lead you toward new research questions and
ideas. In short, it helps you think about public health outside of a lefty,
state intervention, received wisdom on 'what works' paradigm.”

34. Social Media & Professor Allan Pacey MBE
“See social media as part of one continuum, it is the spine
of what I do”
“Puts a human face to your professional profile, helps
public and patients see who I am, some patients follow my
updates”
Recent £750,000 MRC Grant aided by solid impact
statement backed by strong public profile - “Referee’s
comment was I cannot fault it”
“Helps me stay top of my game”

35. 849 for video
229 for Facebook
232 for Twitter
270 for ‘social media’

36. http://impact.ref.ac.uk/CaseStudies/CaseStudy.aspx?Id=21967

37. Scholarly communications and open research
Image © CC BYNC 2.0 Gene Han
http://bit.ly/1mAhthN

40. http://storycollider.org/

41. http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/08/using-the-5-ws-to-communicate-your-research/

45. https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015]
Twitter

46. Social Media & Professor Trish Greenhalgh
“I’ve got my last two PhD students from Twitter”
“I’ve got my most recent research collaboration from
Twitter”
“I was invited to edit a major new journal article series via a
message on Twitter”
“Our paper ‘EBM – a movement in crisis’ was the most
highly cited paper in the BMJ in 2014 directly because of a
targeted twitter campaign to promote it.”

47. Online collaboration: Scientists and the social network
47
Van Noorden, R, (2014) Nature 512,126–129 doi:10.1038/512126a

48. https://www.timeshighereducation.com/news/social-network-overload-wastes-academics-time

49. * © The University of Sheffield
49
Professional tool for a mostly non-academic audience. Useful for connecting with those
aligned to your research outside of the academy. Crowdsources your talents.
Alternative metric and useful way to share research outputs to an academic audience.
Discover research in your field and what journal is best for you
Social network for researchers for sharing papers and follow research in your field of
work
Superb icebreaker, social network and discovery engine.
Social network of like-minded researchers. Huge database of papers and references.
Reference management and alternative metric tool
Social network that connects to your LinkedIn and Academia.edu accounts. Discovers
researchers with similar interests
Useful alternative to Facebook. Works very similarly with circles and communities. Useful
for teaching staff and those running events

50. The dissemination and communication of
research is changing
Presentations and seminars
Funding and ethics applications
Academic books
Journal articles and posters
Term papers and essays
Meetings and conferences
Correspondence
Open access
Supplementary data
Online reference managers
Press
Post-publication peer-review
Social media
Blogs

52. Development of altmetrics (alternative indicators)
To complement, not replace traditional metrics
Help people understand how research is being received and used, and by
who
Not intended as an indicator of quality
Can help provide further evidence of engagement and ‘societal impact’
Give credit for research outputs other than articles

53. Traditional metrics struggle to reflect this
- Slow to accrue
- Focus mostly on published articles
Published
June 2014:

54. What Altmetrics look at