Makhzan saleem

1. Group leader: Makhzan
Saleem
Others members: Ahmad Ali
Shahrukh
Khan
Malik Asad
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2.  Retailers
 Types of Retailers
 Wholesalers
 Types of Wholesalers
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3.  Retailing:
Retailing refers to the business
activity of selling goods or services to
the final consumer.
 Retailer:
Retailer is one whose business
firms sells mainly to the final
consumers.
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4.  Department Store:
 This type of retailer is often the most complex
offering a wide range of products.
 It appear as a collection of smaller retail stores
managed by one company.
 The department store retailers offer products at
various pricing levels.
 This type of retailer adds high levels of
customer service.
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5.  Supermarkets :
 This type of retailer concentrates in
supplying a range of food and beverage
products.
 However many have now diversified and
supply products from the home, fashion
and electrical products markets too.
 It have significant buying power and
therefore often retail goods at low prices.
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6.  Warehouse retailers:
 This type of retailer is usually situated in
retail or Business Park and where premises
rents are lower.
 This enables the of retailer to stock, display
and retail a large variety of good at very
competitive prices
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7.  Speciality Retailers:
 Specialising in specific industries or
products, this type of retailer is able to
offer the customer expert knowledge and a
high level of service.
 They also add value by offering accessories
and additional related products at the same
outlet.
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8.  E-tailer :
 This type of retailer enables customers to
shop on-line via the internet and buy
products which are then delivered.
 Is highly convenient and is able to supply a
wider geographic customer base.
 Often have lower rent and overheads so
offer very competitive pricing.
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9.  Convenience Retailer :
 Located in residential areas this type of
retailer offers a limited range of products at
premium prices due to the added value of
convenience.
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10.  Discount Retailer :
 This type of retailer offers a variety of
discounted products.
 They offer low prices on less fashionable
branded products.
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11.  It refers to all activities involved in
selling goods and services to those who
intend to resell or use the same for
producing goods or services.
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12.  Merchant Wholesalers :
 These wholesale suppliers own and
produce a product or service and resell
their products to resellers, retailers,
distributors and other wholesalers.
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13.  General Wholesalers :
 Will usually buy large quantities of products
from one or more suppliers and will be
intending to add value to them by reselling
in smaller quantities to distributors,
retailers and resellers.
 This type of wholesaler may resell products
from a number of different industries and in
several different categories.
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14.  Speciality Wholesalers :
 This type of wholesaler will resell products
in a specific industry or product category,
but may have products from multiple
suppliers.
 Because specialty wholesalers specialize in
a specific industry or product type they
tend to have good product knowledge and
good pricing.
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15.  Specific Product Wholesalers :
 These are wholesalers who only supply 1
type of product for example footwear or
computers.
 They may supply several brands but only
within one product category.
 Manufacturers often use this type of
wholesaler to distribute one or more of
their products.
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16.  Discount Wholesalers :
 This type of wholesaler will supply
significantly discounted stock.
 Generally the stock is discounted because
the products are discontinued lines,
returned goods or refurbished goods.
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17.  Drop Ship Wholesalers:
 This type of wholesaler will complete the
sale of a product but will have it dispatched
from their supplier directly to their
customer without actually handling the
goods.
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18.  On-line Wholesaler:
 Wholesalers who sell their products on-line
offer discounted prices as they can reduce
their overheads such as rent and rates of
physical premises.
 This type of wholesaler is therefore able to
add a lower percentage to their purchase
price and still make margin.
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19. Thank you
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