Did you know more advertisers plan to run video ads on Facebook than Youtube this year? Video is the fastest form of digital advertising and now social networks are competing with established players to be the leading source of video consumption on the web. Listen to the webinar, The State of Video Advertising: Facebook's Rise to Dominance, to hear Justin Kistner from Mixpo discuss how social advertising, particularly Facebook, is a ripe opportunity for advertisers looking to reach video consuming audiences.

1. Presented by: Justin Kistner, vp marketing

2. AGENDA
1. Big finding
2. Key things to know about Facebook video ads
3. Case study learnings
– A sampling of media prices by targeting type
– Brand video ads improving DR performance
4. Questions

3. HOUSEKEEPING
• We are recording and will distribute
• If you have questions, please use the chat, &
we’ll answer at the end
• You can also tweet us @mixpo

4. BIG FINDING
Facebook vs. YouTube
for top spot

5. OTHER TOP SOCIAL GAINERS
Sites with high growth year over year

6. FACEBOOK VIDEO ADS

7. QUICK FACTS
Key things about
Facebook video ads

8. COMMON QUESTIONS
What our clients frequently ask us
• Is 3 seconds really a valid measure?
• What is the value of Auto Play if the sound is off?
• How does is compare to other video ad options?

10. GOOD PRICING INSIGHT
CPMs by Targeting Type

12. BRAND IMPROVING DR
Video viewers had lowest CPA