fgh

1. EXTRA PARAGRAPHS:<br />Executive summary:<br />Fashion industry refers to a platform that offers people the scope to display collection of clothes that they design and an opportunity to the buyers to know about the latest trend which is prevailing in the market. Fashion industry is a glamour world that fascinates billions of youths to establish their careers as fashion models. Walking on the ramp wearing costumes designed by reputed fashion designers is a dream that thousands of people cherish. But as it appears from a distance, fashion industry is not at all a paradise. It is place where challenge comes at every step and there is a tremendous competition among the professionals such as the models, the fashion designers and fashion houses to triumph over their rivals.<br />Fashion industry is a huge workplace that involves large workforce and it offers ample scope to the professionals to earn fame. But things fluctuate very fast here due to the intense competition. Achieving success in the fashion industry is difficult but holding it for a long time is even more difficult. Hundreds of new fashion models are stepping in the industry everyday and so no one is indispensable. Fashion industry is a place where one takes a long time to reach the peak of success but falls very quickly. So consistency in performance is very essential. Besides, there are things like dirty politics and lobbyism that create hindrances for people on their way to success.<br />However, fashion industry is a place from where people can earn lots of money that’s another factor why people get attracted to it. You may struggle a bit at the initial phase of your career but once you come in the eye of a reputed fashion house you can expect a smooth journey. So if you have the desire to see yourself as a successful professional in the fashion industry you must look for fashion houses that can provide you a strong platform to demonstrate your skills and talents. However, skills and talents are not the only keys to success in the fashion industry. It is a place where only mentally bold people with right attitude can survive. So, for youths who cherish a dream of walking on the ramp of famous fashion shows or displaying their designs in front of huge crowd and media it is suggested to acquire adequate knowledge about the fashion industry. One must be totally aware of what’s going on the industry and should devote adequate time on training to prepare themselves for the challenges that will be thrown at them at any time.<br />Hairstyles<br />The side-banged hair, which was popular in mid-late 2000s, is diminishing among younger women. They are now in favour of the long side-swept, much volumised/curled hair, that trended in the early-mid 1990s. The long, straight or wavy hair of the late-2000s remains popular, often kept in place with a cloth headband or plastic Alice band.<br />For men, short hair remains the norm, although it is becoming increasingly popular in the early 2010s to grow it out quot;
short with texture,quot;
with blunt ends inspired by the young James Dean. <br />Many teenagers, especially indie teens and preppies, continue to wear the mid-length surfer hair and wings haircuts in the early 2010s. Emo style fringes decreased in popularity and an increasing number of scene kids began to cut their hair short for a hardcore punk look, a move away from the androgynous big hair popular in the late-2000s.<br />The fashion industry is one of the fastest-moving consumer-driven businesses in the world, and apparel retailers need to have nimble solutions to support high-impact branding, secure their merchandise, and provide real-time feedback on product availability throughout a complex supply chain. From high-end suits and leather coats to smaller items such as intimate apparel and footwear, apparel retailers and their suppliers also need to ensure their merchandise is properly branded and ticketed, as well as protected, available to consumers and easily tracked and traced.<br />Future:<br />Indian fashion industry needs to take following steps to fulfill its growth potential:<br />Indian fashion industry needs to create global image. There are various agencies that can assist in the brand building exercise. The Apparel Export Promotion Council (AEPC), other textile promotion councils, and industry associations such as Confederation of Indian Industries can market Indian fashion globally.<br />Large textiles players must develop linkages with small medium enterprise (SME) clusters. Such networks would be a win-win for textile players that can concentrate on demand creation and branding as well as for clusters that can focus on quality production.<br />Indian fashion industry has to forge designer-corporate links as is the norm in global fashion industry.<br />There is a large part of the novice designer community, possibly more talented, which remains obscure. Hence there is an urgent need to give exposure to young and budding designers.<br />Fashion Coordinators: Responsible for arranging and supervising marketing fashionable clothes in manufacturing house, retail stores and textile firms.<br />Illustrator: Responsible for drawing free hand sketches of designers ideas and is most sought after by big fashion house and garment industries.<br />Fashion Consultant: Posses’ wide knowledge on new trends and transitions in the fashion world. Provide new ideas to develop a product to make it more demanding by the customer.<br />Cutting Assistants: Responsible for cutting samples and making and altering the patterns that can be converted into real garments.<br />Sketching Assistants: Responsible for making technical sketches of the garments and drawing for presentation. This helps in deciding how a garment can be fabricated.<br />Fashion Stylist: Responsible promoting sales of the products by coordinating entire wardrobe for a fashion show or any other fashion program. Nature of the job involves coordinating the dress, accessories, make up, hairstyle, even the color of the nail polish of the model according to the theme and the overall look of the show.<br />India is a country with diversified customs and cultures. It has a rich and varied textile heritage, where each region of India has its own unique native costume and traditional attire. People following various traditions live here, their way of dressing also differ from each other. The traces of Indians being fashionable can be found out from the ancient remains of Harappa and Mohenjo-Daro civilizations. After the independence, globalization is being witnessed in the Indian fashion industry, due to which changes have occurred in the style of Indian dressing.<br />While traditional clothes are still worn in most of rural India, urban India is changing rapidly, with international fashion trends reflected by the young and glamorous, in the cosmopolitan metros of India. Fashion in India is a vibrant scene, a nascent industry and a colorful and glamorous world where designers and models start new trends every day. Fashion reflects not only social history and the needs of women, but also the overall cultural aesthetic of the various periods. Fashion has evolved in the past hundred years just as it has over time--as our culture and attitudes change, fashion comes along with it. It is hence required to understand the evolution of fashion and some of the factors that played a role in its development.<br />4.1 History of Fashion shows:<br />American retailers imported the concept of the fashion show in the early 1900s. The first American fashion show likely took place in 1903 in the New York City store Ehrlich Brothers. By 1910, large department stores such as Wanamaker's in New York City and Philadelphia were also staging fashion shows. These events showed couture gowns from Paris or the store's copies of them; they aimed to demonstrate the owners' good taste and capture the attention of female shoppers.<br />By the 1920s, retailers across the United States held fashion shows. Often, these shows were theatrical, presented with narratives, and organized around a theme (e.g. Parisian, Chinese, or Russian). These shows enjoyed huge popularity through mid-century, sometimes attracting thousands of customers.<br />In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers. In the early 1990s, however, many in the fashion world began to rethink this strategy. After several mishaps during shows in small, unsafe locations, quot;
the general sentiment was, 'We love fashion but we don't want to die for it,'quot;
Lately from the 2000 to today, fashion shows are usually also filmed and appear on specially assigned television channels or even in documentaries. <br />Winning of beauty pageants on international platforms:<br />In recent years, Indian women have been doing the nation proud by winning many international beauty pageants and naturally their style of dressing has highly influenced the ladies fashion /ladies apparel industry in India. The dresses donned by these participants are a blend of Indian and western wear. Commoners openly ape their role models and this eventually becomes the latest fad in the general fashion wear industry in India. <br />In India the popularity of beauty pageants have increased, especially Miss India contests. It has widely influenced the Indian fashion scenario. These contests are sponsored by leading companies related to textile, apparel, fashion and media. <br />Miss India contest was first held in 1964 which was organized by Femina group. Reita Faria was the first Miss India to won international title of Miss World in 1966. She was followed by Zeenat Amaan winning the crown of Miss Asia-Pacific in 1970. Further the beauties who made it to the international beauty titles were Sushmita Sen ( Miss Universe 1994), Aishwarya Rai (Miss World 1994), Diana Hayden (Miss World 1997), Yukta Mookhey (Miss World 1999), Lara Dutta (Miss Universe 2000), Priyanka Chopra ( Miss World 2000) and Dia Mirza (Miss Asia-Pacific 2000). Eminent designers display their collection through the stunning outfits worn by these beauties. Indian fashion got international exposure and acclamation through the medium of such beauty contests. <br />Gauri & Nainika<br />Gauri & Nainika Karan grew up in New Delhi. Though originally students of economics, they always found fashion extremely fascinating. After studying at The National Institute of Fashion Technology (NIFT, New Delhi), they launched their label Gauri & Nainika. They grew up inspired by the classics and the gloriously romantic look of old Hollywood heroines to whom glamour truly belongs… actors such as Audrey Hepburn, Grace Kelly and Hedy Lamarr whose timeless elegance has been incorporated in their designs.<br />Sabyasachi Mukherjee<br />Sabyasachi Mukherjee, the young designer from Kolkata is making waves in the Indian fashion horizon. After +2 from St.Xaviers college, he graduated from NIFT Kolkata with three major awards in 1999. Just after graduation, Sabyasachi launched his own label by the same name and currently has retails at New Delhi -Carma & Ogaan, ; Mumbai -Melange & Ensemble ; Kolkata-Espee & Intrigue, and Hyderabad- Origins and Oorja.<br /> <br />Shantanu & Nikhil<br />Shantanu did his MBA from the University of Toledo, Ohio, USA. Nikhil, on the other hand, had been ingenious right from the school days. He had joined the Fashion Institute of Design and Merchandising in Los Angeles, California for an advanced course.<br />It was in 1999 that Shantanu and Nikhil decided to team their creative as well as consumerist skills to venture into the fashion forum, with a keen attitude of creating sophisticated, yet elegant urban styling. Their label 'Shantanu and Nikhil' is synonymous to the phrase quot;
future fashionquot;
. The brand eyes on global young and trendy market. After having a taste of success in the men's wear couture, the designer duo plunged into the women's wear in the year 2001.<br /> <br />Manish Malhotra<br />Renowned as the Fashion Guru, Manish Malhotra is one of the most successful names in the world of Indian Fashion. A person who does not need any introduction, this Punjabi Munda holds the credit for making a designer revolution in Bollywood's fashion Scenario with his uniqueness and inimitable style in designing which can approach the entire look of the character. After attaining the peak of his success, Manish Malhotra started his hi-profile store Reverie - Manish Malhotra in 1998. The store received a tremendous response and he also has designed the wedding attire for some of the most beautiful and high profile people in and across the country.<br />Today being one of the pioneers in Fashion Designing, Manish is trying to manage both films and designing in association with Sheetal Design Studio (SDS), a designer label helmed him and Hemant Trivedi, another fashion designer.<br />Satya Paul<br />Satya Paul was born in Leigha, Pakistan and came to India during the partition time. He is a pioneer in the fashion industry; he is the founder of the two best stores in the country- Heritage and L affaire. They have both been at the forefront of fashion retailing since the early seventies.<br />Satya Paul, his label was launched seeing the future of fashion industry in 1985. The Satya Paul brand is the premier designer brand for sarees, fabrics, ties and scarves. <br />One of his major contribution to Indian fashion designing has been the change in the way the saree and salwar kameez by innovating the vary form and drape of it. Over the last seventeen years Satya Paul has earned respectable patronage from customers in many international markets like Japan, UAE, France, Italy, Germany and UK. In the Indian market Delhi remains the strongest bastion accounting for 30 percent of the entire business while the global market generates 15 percent of the brands total business.<br /> <br />Anita Dongre<br />Designer, par excellence, Anita Dongre has been at the forefront of the Indian fashion scene for over 20 years. <br />From prêt to couture, traditional to contemporary, classic to avant-garde and desi to global, Anita Dongre's creations bear a mark that is distinctively her own. Today, the designer has to her credit six very unique, very individual brands under her fashion umbrella. Her signature labels include ANITA DONGRE TIMELESS, ANITA DONGRE IINTER-PRE'T & GRASSROOT. Those apart, Anita is also the Creative Director to two other popular High Street brands, AND & GLOBAL DESI. She also runs a CLAY Wellness, a centre that harmoniously blendes wellness and lifestyle management.<br /> <br />Rocky S<br />Rocky S has made quite a name for himself in the fashion fraternity of India. The young and talented designer has renewed the way fashion is operated in India. After making a niche in the industry as well as a successful venture into the retailing forum, with the launch of his brand 'Rocky S', he has moved further, being the first Indian designer to launch a fragrance. Rocky S Noir Femme and Rocky s Noir Pour Hommes was unveiled by Arjun Rampal at Aurus Lounge.<br />He joined the J.D Institute for fashion designing and got formal training. Rocky S has his first job at the Roopam, which served as the turning point of his career. After getting a hold in Bollywood, he launched his own boutique 'Rocky S' in Juhu, to give a vent to his creativity. The boutique has both men and women designer collections.<br />He started doing bridal couture, club wear, home furnishing, accessories is now planning to launch a children's wear collection and a line of ethnic indo-western fusion garments. He has collaborated with the corporate house Sepia as their creative consultant. Rocky S would open a lifestyle store, by the name quot;
Boulevard Benzerquot;
.<br />