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New Media 2014
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Hello
2. New Media refers to on-demand access to content
anytime, anywhere, on any digital device, as well
as interactive user feedback, and creative
participation.
The rise of new media has increased
communication between people all over the world
and the Internet. It has allowed people to express
themselves through blogs, websites, pictures, and
other user-generated media.
- Wikipedia
9. Traditional Media VS New Media
TRADITIONAL MEDIA NEW MEDIA
Lead Time Specific printing times Instant
Reach Local Local and/or worldwide
Longevity One time Cumulative – continues to build over time
Flexibility for changes None Anytime
Commitment Level Contracts None
Restricted ad spaces Yes No restrictions
Convenience Limited Computer, phone, tablet
Tracking Hard to track Tracking everything
Cost Need more cost More economic
10. Traditional Media VS New Media
• Lead Time: Within traditional media, there are several process we have to go through. Such as: redaction, editing, etc. On the
other hand, new media doesn’t have lead time. If you want to start campaign right now, you can do it, almost instantly
• Reach: traditional media only targeted specific area only, those who read newspapers, tabloids, or magazine. On the other
hand, your reach on new media can get worldwide also local, no boundaries
• Longevity: campaign in traditional media only succeed within certain period. On the other hand, you can continue strategy
overtime if using new media so the campaign will getting stronger. Allow more people to find you. Snowball effect
• Flexibility for change: traditional media doesn’t have flexibility for change. If you wanna change the campaign, print again.
On the other hand, you can change campaign in new media almost anytime. Change the offer, text, or anything whenever you want.
Flexibility is in your hand.
• Commitment Level: traditional media usually has formal contract. With new media, it’s all about freedom. You can choose
contract yearly or day by day, the choice is yours
• Restricted ad spaces: traditional media has so many restrictions, ad size, text limits, etc, you have to fit their guidelines.
With new media, the are no restrictions, you can share as little or as much as you want regarding business and services you
offer.
• Convenience: no longer convenient. With new media, people can find you with many different channels: computer, laptop, etc
• Tracking: Hard to know how effective your campaign on traditional media. With new media, you can measure how effective your
campaign was, with only a finger touch away.
11.
12. YEARS TO REACH 50 MILLION USER...
RADIO
38 YEARS
TELEVISION
13 YEARS
INTERNET
4 YEARS
IPOD
3 YEARS
FACEBOOK
LESS THAN A YEAR
OVER 200 MILLION USERS
THE AGE
OF SOCIAL MEDIA
*Sources: Pinterest
13.
14.
15. Social Media is the social interaction among people in which they create, share or
exchange information and ideas in virtual communities and networks. Social media different
from traditional or industrial media in many ways including quality, reach, frequency,
usability, immediacy, and permanence
Sources: Wikipedia
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Lower cost-of-customer acquisition: If you truly focus on helping your customers through advice and education, interactive media will turn out to be much more economic for your company compared to traditional media from a cost-of-customer-acquisition perspective.
Flexibility - leads to better decisions: Interactive media is very flexible in terms of scheduling and launching. In addition, it allows to have 2-way conversations with our buyers about a new product or service, or about a particular problematic that your clients are dealing with.
Measurability: all of your marketing efforts with interactive media can be thoroughly measured, allowing you to track the ROI with a high degree of confidence.
WHAT THE BENEFIT OF SOCIAL MEDIA MARKETING?
Direct customer communications 65%
Speed of feedback/results 59.9%
Learning customer preferences 59.1%
Low cost 51.1%
Brand building 48.2%
Market research 42.3%
Credibility of the “crowd” 40.1%
Reach 37.2%
Great lead generation sources 21.1%
Sources: Adam Ostrow