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Distribution and costs
Key tems
•   Production cycle
•   Distribution as invisible art/process
•   Story rights
•   Screenplay
•   Producers
•   Director
•   Cast
•   composer
The Production Cycle
The Conglomerate

                • Production Company

                Distribution Company   Profit
                                       finance
                                       Returns
        TV/
        DVD
        sales       Exhibitors



                    Audience
Distribution
• The Invisible Art – process known only
  to those within the industry, barely
  written about and also imperceptible to
  everyone else.


 Producers     Distribution   Audience
Independent Films
• Independent Studios don’t ‘do’ vertical
  integration
• No formal connection between
  Producers, distributors and exhibitors
• Collaboration – need to get a major
  company on side
• £££££££££££££$$$$$$$$$$$$$$
Distribution Companies
• Determine how many copies (prints) of
  a film to make

  – Why might this be important?
  – What might be some issues surrounding
    this?
Distribution = power

WHY?        Films can not be financed without the help of distributors

            They access to capital (like spare money in a pot/account)


HOW?        They have deal with theatre owners (or are often the
            owners)

WHAT DO     Brand name recognition
THEY GET?
            Ownership…………. (they own) copyright
It’s all about Money!
• Films are expense to make!

• Distribution Company and their
  conglomerate owners are profit driven
  so they must feel confident that they
  can make sufficient return on
  investment
How much to make Spiderman
              2?
       COMPLETE IN PAIRS
COST DETAIL                                   COST
Story rights                                  $?
Screenplay                                    $?
Producers                                     $?
Director (Sam Raimi)                          $?
Cast:                                         $?
     Tobey Maguire : $___million
     Kirsten Dunst: $___ million
     Alfred Molina : $___ million
     Rest of cast: $___ million

Production costs                              $
Visual effects                                $
Music:                                        $
    Composer (Danny Elfman): $____ million.

                              Total           $_____ million
Spiderman 2 COSTS
COST DETAIL                                COST
Story rights                               $20 million
Screenplay                                 $10 million
Producers                                  $15 million
Director (Sam Raimi)                       $10 million
Cast:                                      $30 million
     Tobey Maguire : $17 million
     Kirsten Dunst: $7 million
     Alfred Molina : $3 million
     Rest of cast: $3 million

Production costs                           $45 million
Visual effects                             $65 million
Music:                                     $5 million
    Composer (Danny Elfman): $2 million.

                              Total          $200 million
Unbreakable COSTS
DETAIL OF COST                                           COST
Story rights and Screenplay                              $5,000,000
Producers                                                $1,878,260
Director (M. Night Shyamalan & Assistant) :              $5,081,749
Cast:                                                    $ 31,903,987
   Bruce Willis: $20,000,000
   Samuel L. Jackson: $7,000,000
   Robin Wright Penn: $2,500,000
   Rest of Cast, Casting, Stunts, & Travel: $5,568,388

Production costs:                                        $26,214,709
   Visual effects: $1,000,000
   Music: $2,253,456



                       TOTAL                              $73,243,106
Lara Croft Tomb Raider: The Cradle of
                  Life
                                 COSTS
DETAIL OF COST                                        COST
Story rights and screenplay                           $4 million
Producers                                             $4 million
Director (Jan de Bont)                                $5 million
Cast                                                  $17.25 million
       Angelina Jolie: $12 million Extras: $250,000
       Other (inc. Angelina's perks) : $5 million

Production costs                                      $67 million
    Set design and construction: $17.8 million
Visual Effects                                        $13 million
Music                                                 $3.3 million
Editing                                               $3 million
Post Production costs                                 $1.5 million

                            Total                     $118 million
Terminator 3: Rise of the Machines
              COSTS
COST DETAILS                                                      COST
Story rights (Carolco and Gale Anne Hurd)                         $19.5 million
Screenplay                                                        $5.2 million
     John D. Brancato & Michael Ferris: $1 million

Director (Jonathan Mostow)                                        $5 million
Producers                                                         $10 million
Cast: Arnold Schwarzenegger: $29.25 million + 20% gross profits   $35 million
        Arnold's perks: $1.5 million
        Rest of principal cast: $3.85 million
        Extras: $450,000

Production costs                                                  $58 million
Post-production costs                                             $4 million
Visual effects                                                    $20 million
Music                                                             $2 million
Other costs                                                       $33.6 million

                                     Total                         $187.3 million
Other Costs
• Promotion (marketing)
  – often higher than Production costs
  – Very hard to get accurate data (cost
    projection)

• Promotion budgets usually around
  $65m
Other sources of money
• DVD’s – can add up to $100m and a higher % goes
  back to the company
• TV Rights
• Merchandising/synergy

• But in 2009 theatrical box office revenue was bigger
  than home video revenue ……..why do you think?

• – piracy, Netflix, cost of 3D tickets (too high).

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Film distribution costs

  • 2. Key tems • Production cycle • Distribution as invisible art/process • Story rights • Screenplay • Producers • Director • Cast • composer
  • 3. The Production Cycle The Conglomerate • Production Company Distribution Company Profit finance Returns TV/ DVD sales Exhibitors Audience
  • 4. Distribution • The Invisible Art – process known only to those within the industry, barely written about and also imperceptible to everyone else. Producers Distribution Audience
  • 5. Independent Films • Independent Studios don’t ‘do’ vertical integration • No formal connection between Producers, distributors and exhibitors • Collaboration – need to get a major company on side • £££££££££££££$$$$$$$$$$$$$$
  • 6. Distribution Companies • Determine how many copies (prints) of a film to make – Why might this be important? – What might be some issues surrounding this?
  • 7. Distribution = power WHY? Films can not be financed without the help of distributors They access to capital (like spare money in a pot/account) HOW? They have deal with theatre owners (or are often the owners) WHAT DO Brand name recognition THEY GET? Ownership…………. (they own) copyright
  • 8. It’s all about Money! • Films are expense to make! • Distribution Company and their conglomerate owners are profit driven so they must feel confident that they can make sufficient return on investment
  • 9. How much to make Spiderman 2? COMPLETE IN PAIRS COST DETAIL COST Story rights $? Screenplay $? Producers $? Director (Sam Raimi) $? Cast: $? Tobey Maguire : $___million Kirsten Dunst: $___ million Alfred Molina : $___ million Rest of cast: $___ million Production costs $ Visual effects $ Music: $ Composer (Danny Elfman): $____ million. Total $_____ million
  • 10. Spiderman 2 COSTS COST DETAIL COST Story rights $20 million Screenplay $10 million Producers $15 million Director (Sam Raimi) $10 million Cast: $30 million Tobey Maguire : $17 million Kirsten Dunst: $7 million Alfred Molina : $3 million Rest of cast: $3 million Production costs $45 million Visual effects $65 million Music: $5 million Composer (Danny Elfman): $2 million. Total $200 million
  • 11. Unbreakable COSTS DETAIL OF COST COST Story rights and Screenplay $5,000,000 Producers $1,878,260 Director (M. Night Shyamalan & Assistant) : $5,081,749 Cast: $ 31,903,987 Bruce Willis: $20,000,000 Samuel L. Jackson: $7,000,000 Robin Wright Penn: $2,500,000 Rest of Cast, Casting, Stunts, & Travel: $5,568,388 Production costs: $26,214,709 Visual effects: $1,000,000 Music: $2,253,456 TOTAL $73,243,106
  • 12. Lara Croft Tomb Raider: The Cradle of Life COSTS DETAIL OF COST COST Story rights and screenplay $4 million Producers $4 million Director (Jan de Bont) $5 million Cast $17.25 million Angelina Jolie: $12 million Extras: $250,000 Other (inc. Angelina's perks) : $5 million Production costs $67 million Set design and construction: $17.8 million Visual Effects $13 million Music $3.3 million Editing $3 million Post Production costs $1.5 million Total $118 million
  • 13. Terminator 3: Rise of the Machines COSTS COST DETAILS COST Story rights (Carolco and Gale Anne Hurd) $19.5 million Screenplay $5.2 million John D. Brancato & Michael Ferris: $1 million Director (Jonathan Mostow) $5 million Producers $10 million Cast: Arnold Schwarzenegger: $29.25 million + 20% gross profits $35 million Arnold's perks: $1.5 million Rest of principal cast: $3.85 million Extras: $450,000 Production costs $58 million Post-production costs $4 million Visual effects $20 million Music $2 million Other costs $33.6 million Total $187.3 million
  • 14. Other Costs • Promotion (marketing) – often higher than Production costs – Very hard to get accurate data (cost projection) • Promotion budgets usually around $65m
  • 15. Other sources of money • DVD’s – can add up to $100m and a higher % goes back to the company • TV Rights • Merchandising/synergy • But in 2009 theatrical box office revenue was bigger than home video revenue ……..why do you think? • – piracy, Netflix, cost of 3D tickets (too high).

Editor's Notes

  1. Most important part of the film industry. It is the connection between Producers and Audience
  2. Each print costs at least $2000 – 3000 screens $6mill 4000 is average now – was in the 100’s in the 1980s. 37000 screens in US
  3. First time in a decade