This document provides instructions for choosing an appropriate magazine or newspaper for placing advertisements. Students must choose between a magazine listing events and culture or a local/national newspaper. They are instructed to research options, taking inspiration from other publications and ads. Students must document their top two choices, including images and details on location, audience relevance, ad sizes and costs. The goal is to select the best outlet to promote their documentary and understand ad placement specifics.

1. Assign 30:
Ancillary Text Choice
Purpose/objective:
-A) to know which magazine you will choose for
your DPS
-B) to know which newspaper you will choose
for your advert

2. Journey of your Products
(related to evaluation ancillary question)
• Step 1: audience see adverts
• Step 2: audience read more about it (also a
form of advertising = to create buzz)
• Step 3: watch documentary

3. Choice of Magazine
• It must go in a listings magazine
– Listing magazines are magazines that are either
weekly, fortnightly or monthly which let audiences know about
upcoming events (stuff that’s goin on….club, theatre, film)
– They often have articles (columns) about TV and culture topics
(which is what your DPS is!)
– Examples: Timeout, Crack, Exposed, Leftlion, CityLife
• Choice of magazine should relate to your target audience
• Could be a printed or online magazine
• You should get design inspiration from other magazines (I
gave you list before)
• You must know the actual size of the DPS (measure it from
an actual magazine)

4. Screengrabs of your magazine
research
• Pictures with captions
• Minimum 3 each
• 1 page per group member

5. Top 2 magazine choices
Cover of
magazine
Cover of
magazine
DPS in magazine
DPS in magazine

6. Choice of Magazine
Cover of
magazine
DPS in magazine

7. Why did we choose this magazine?
• Design comments:
• Location of magazine: (doesn’t matter if not in london)
• Relation to target audience:
• Cost to place DPS:
• Exact Size of the DPS:
________ cm (length) x _________ cm (height)
• Margin width:
• Bleed: yes or no?

8. Choice of Newspaper
• It must go in a newspaper
– It can be local, regional or national
– Examples:
Metro, Sun, Mirror, Independent, Star, Times etc.
• Choice of newspaper should relate to your target
audience
• Could be a printed or online newspaper
• You should get design inspiration from other
newspaper adverts (I gave you list before)
• You must know the actual size of the advert
(measure it from an actual newspaper)

9. Screengrabs of your newspaper
research
• Pictures with captions
• Minimum 3 each
• 1 page per group member

10. Top 2 newspaper choices
Cover of
newspaper
Cover of
newspaper
Example of
adverts
Example of
adverts
Example
of adverts
Example
of adverts

11. Choice of Newspaper
Cover of
newspaper
Example of
adverts
Example
of adverts

12. Why did we choose this newspaper?
•
•
•
•
Location of newspaper: (doesn’t matter if not in london)
Availability (how/where do you get it):
Cost of newspaper:
Relation to target audience:
• Exact Size of the advert (size of your choice):
________ cm (length) x _________ cm (height)
•
• Exact Size of the advert (another size):
________ cm (length) x _________ cm (height)
• Cost to place advert (one of your choice):