1. Chile In Janet Zhang Lance Kawamoto John Watkins Daniel Endrei Joyce Zhang Zhang & Zhang

3. company history First store opened in West Hollywood - January 2005 Shelly Hwang & Young Lee Frozen yogurt business 72 stores (59 California, 13 New York) using a franchise model

6. Competitors customers and products Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others

7. customers and products Why go global and why Chile?

8. background on Chile mapucho rule Conquered by Spaniards in 16th Century strongest economic growth in South America 1/3 worlds copper production 16.5 million population chile south america

9. ice cream and Chile # per capita consumption of ice cream in 1 Latin America World

10. ice cream and Chile 1 # 0 per capita consumption of ice cream in World

11. 6 liters per person each year ice cream and Chile

12. 16 $ per month ice cream and Chile

13. 26% 44% ice cream and Chile

14. bringing it to market in Chile Pinkberry design local touch local art message boards local meetups keep flavors simple and local Neapolitan and Eskimo flavors - favorites in Chile Universidad Adolfo Ibanez Pepperdine’s partner school location

15. environmental sectors physical environment economic conditions market financial resources human resources raw materials industry political socio- demographic legal regulatory cultural technology

19. company structure formal - USA

20. company structure formal - chile in formal - chile

21. hired independently by each franchise recruitment and selection usa recruited from competitors or job seeking site senior manager & general manager “ team members” have a good attitude and smile recruitment selection local job seeking site pinkberry HQ in stores selecting the best people that have related experience related store managing and training experience have a good attitude and smile

22. chile recruitment and selection part-time student employees “ team members” chilean HQ and stores have a good attitude and smile recruitment selection general manager recruited near our strategic location of the University Alfonso Ibanez hire trusted MBA and university students recognize quality hire locally local job seeking site in stores selecting the best people that have related experience have a good attitude and smile

23. training U.S. Marketing U.S. Store operations Chile Franchise Manager Chile Team member

24. training theory X Y theory

25. motivation management Autonomy Authority VS

26. motivation management Experience Pedigree VS

27. motivation management Social Impersonal VS

28. socially responsibility and sustainability fair treatment of employees quality suppliers development of employees

29. questions?