3. How to measure Social Media?
twitter@Miriwob ‐ Social Media
Consultant
4. Social Media Goals
Increase Sales/ Increase Web Improve Search Reduce Support
Quantitative Placements Traffic Engine Rankings Costs
Reputation Strengthen Brand Strengthen Market Research
Qualitative Management Awareness Candidate (eg. Improve Services,
Relationship communication,…)
twitter@Miriwob ‐ Social Media
Consultant
5. Social Media Value
Value Benefit
Advertising Gain potential candidates who are acti el in ol ed
ho actively involved
(Visibility/Traffic)
Gain potential candidates who view and
p
Advertising
Ad ti i
download the content, without actively participating
(Visibility/Traffic)
PR Impact of social media on eg. Reputation Management
Word-of-Mouth Mentions in high-profile blogs/ websites/ Influencers
Research Direct customer feedback
Cost saving support calls / direct inquiries
Support
twitter@Miriwob ‐ Social Media
Consultant
6. 1. Define your Social Media Metrics
twitter@Miriwob ‐ Social Media
Consultant
