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Cultural Transformation is the New Strategy EBU 20.11.2017 Mirette Kangas Yle

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Culture is an essential part of the digital mindset and it ́s a global phenomenon. Live the culture that embraces experiments. Have a good situational awareness with data-driven agile development. Get an ability to follow through (ability to deliver and systematic culture of experimentation). Yle Lean-Agile Culture Accelerator is focusing on growing the scope of the cultural transformation and spread the new approach to leadership across the organization.

Veröffentlicht in: Leadership & Management
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Cultural Transformation is the New Strategy EBU 20.11.2017 Mirette Kangas Yle

  1. 1. CULTURAL TRANSFORMATION IS THE NEW STRATEGY MIRETTE KANGAS @mirettekangas Founder of Yle Lean-Agile Culture Accelerator YLE, Finnish Broadcasting Company European Broadcasting Union - Cloud Intelligence Seminar @Geneva 20th of November 2017
  2. 2. Kuva: Jukka Kolari Suomen Lean-yhdistys ● Founder of Yle Lean-Agile Culture Accelerator. ● Lean Culture in Creative Work. ● Focusing on growing the scope of the cultural transformation and spreading the new approach to leadership across the organization. ● Founder member of Yle Areena. Yle´s video and audio live and on-demand service, strong brand (like BBC iPlayer) in Finland. Yle Areena was launched 15th of June 2007. ● Previously leader of service design and project management ● Company culture and process development in creative industry, in several digital media companies ● Background in digital media industry e.g. Sanoma (leading media company in Nordics), Nokia ● Master of Arts (Media Science), University of Lapland ● MBA (Audiovisual Business Admin) @mirettekangas @mirettekangas #yle 2017
  3. 3. AGILE JA LEAN CULTURE AT YLE 2009 Yle Areena development team adapted agile way of working. 2012 Lean-vision workshops at Operations. Benchmarking SAFe, scaling agile to different levels of organization. 2014 New development and management model at all company levels: Agile budgeting and agile portfolio-management to all internet areas. 2015 Agile management in several units (executives and c-level): Media, Content Creation, Operations, HR, Communications, Strategy. 2016 Speadring to programming and content creation. Company’s key strategic and multiplatform programme projects to new portfolio-management. 2017 Networks (int and ext) spreading. Agile way of working in every unit. Culture Strategy for Operations. Yle Lab (programme innovations), multiplatform planning. New company culture and leadership in focus at Yle. Yle is benchmark in Finland and internationally. @mirettekangas #yle 2017
  4. 4. • 700/2800 Yle employees actively participating • Total reach is now 25 % • 70% of Operations Unit • 4 executives teams, over 60 C-level participants • Over 40 teams working with Lean/Agile • Even small steps in everyone´s work are important • Now we can talk about cultural change • Yle Lean-Agile Culture Accelerator is based on organic grow and speeding the company cultural change, training and coaching teams and individuals, providing support for management and hosting and planning events. FROM INDIVIDUAL LEAN-AGILE DEVELOPMENT TO CULTURAL CHANGE @mirettekangas #yle 2017
  5. 5. @mirettekangas #yle 2017
  6. 6. @mirettekangas #yle 2017
  7. 7. @mirettekangas #yle 2017
  8. 8. @mirettekangas #yle 2017 LEAN CULTURE AND PORTFOLIOS
  9. 9. @mirettekangas #yle 2017 AGILE BUDGETING AT INTERNET DEVELOPMENT PORTFOLIO
  10. 10. @mirettekangas #yle 2017 TRAINING FROM DEVELOPERS TO C-LEVEL
  11. 11. 9.11.2017 KLO 14-16.00 SEISKATORI LUOVA TALO 7.KRS SUORATOISTO: bit.ly/Kettera (Huom: Spotifyn osuutta ei tallenneta) Simon Marcus Jussi Aho Piia Aarnisalo Toimitusjohtaja, Fira VP, Operations at Spotify Toimialajohtaja, HUSLab Sami Honkonen, Boss Level Podcast Hostina Klo 14 Klo 15.30Klo 15 #DEMO
  12. 12. Changing the portfolio-management model, investment model and budgeting model to agile does not change you agile. Changing the company culture and how people behave - that´s a good start. @mirettekangas #yle 2017 CULTURAL TRANSFORMATION IS THE NEW STRATEGY
  13. 13. LEADING BY EXAMPLE, CREATING STRATEGY WITH THE PEOPLE @mirettekangas #yle 2017 Director of Operations and Chief Strategy Officer
  14. 14. Click here and watch the animation!
  15. 15. Yle’s Audience Goals 2018 Strategic goals: These choises are steering the change @EMoisala Yle Smart Data and Audience Insight Time spend in all yle.fi’s services under 45 yrs 1 User frequency in all yle.fi’s content and services under 45 yrs Active users of Yle ID 2
  16. 16. IT´S ABOUT DISRUPTION @mirettekangas #yle 2017
  17. 17. Reference: Topi Jokinen, Teal Finland
  18. 18. @mirettekangas #yle 2017 “Agile Culture” @mirettekangas #yle 2017
  19. 19. Reference: Sami Honkonen, Boss Level Podcast
  20. 20. LEARNING-LOOPS BY EXPERIMENTS There are no best practices. By experiments we will try to learn and find best practices in every context. Reference: Antti Kirjavainen, Flowa
  21. 21. PURPOSE IS TO SPEED UP THE LEAN CULTURE IN CREATIVE WORK. @mirettekangas #yle 2017
  22. 22. New strategic thinking: change occurs through people, it is part of everyday work, it is not a project. Culture is essential part of the digital mindset. It´s a global phenomenon. @mirettekangas #yle 2017
  23. 23. Adaptiveness – Ability to Transform – Culture of Experimentation – Continuous Learning – Motivated People – Better Results. @mirettekangas #yle 2017
  24. 24. @mirettekangas #yle 2017 Networks will replace organizations.
  25. 25. @mirettekangas #yle 2017 New leadership as a service: enabling, supporting, removing impediments, showing example every day, open-mind, supporting emotional safety, making time for people. Chief Strategy and Dev Officer
  26. 26. CULTURE IS THE NEW BLACK • Culture that embrace experiments. • Good situational awareness with data-driven agile development. • Ability to follow through (ability to deliver and systematic culture of experimentation). • Emotional fitness (intelligence). • Evolutionary purpose, self-management, wholeness (Teal). • Leadership at complex (Cynefin) environment. • Networks will replace organizations. • Organization more like organism, living system and network. • Your value as a leader is measured by value given at networks. • It is all about people. Company culture where people and working together come first. • Life is short, be positive and open minded @mirettekangas#yle2017
  27. 27. Founder of Yle Lean-Agile Culture Accelerator Yle – Finnish Broadcasting Company WhatsApp +358 40 541 8641 mirette.kangas@yle.fi Linkedin, Slideshare, Slack Mirette Kangas Twitter @mirettekangas Save the Date: 16.2.2018 LEAN CULTURE IN CREATIVE WORK

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