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Sustainability 2.0  What it means for corporate HQs
In this presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mira Bangel ZN Account Manager with Sustainability Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brussels, Australia, Beijing, London, Madrid, Germany, Utrecht
ZeitgeistNet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ZN  © 2006
Getting to know you ,[object Object],[object Object],[object Object],[object Object],[object Object],The Social Technographics Ladder (Forrester 2008)
Communication has changed…
New Establishments & Market Makers
… challenging us to think differently
Internet = Opportunity One Voice. Reach. Effective.
 
Sustainability Meaning? Ownership? Frame? Measures?
Re-think – don’t just re-do ,[object Object],[object Object],[object Object],[object Object]
5 steps towards leadership in  sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Hoshin Kanri
[object Object],[object Object],[object Object],Hoshin Kanri – direction setting
 
Thank you Mira Bangel (Twitter/LinkedIn/Facebook) [email_address] www.zn.be

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Sustainability2.0 @ ZN

Editor's Notes

  1. It starts from the power of individuals to publish their own stories: user generated content Content creators instead of content conusmers It was illustrated by TIME magazine when in 2006 they choose YOU as personality of the year to illustrate this shift: http://www.time.com/time/magazine/article/0,9171,1569514,00.html
  2. New market makers define new rules of the game: How we buy books, sell them again How we search for information, communicate Share content Connect
  3. Especially for corporate HQs there is an opportunity to Align communications Reach out Be more effective
  4. Consumers have new information & communicatioin needs If you don’t communicate in this space the space get taken over by your components. Like oxygen ;-)
  5. Opportunity Greenwashing
  6. Team approach Most products & services were designed based on common values we had back in times of the industrial revolution
  7. Define your communications strategy Link campaign to a good story & your company philosophy Link environmental Business strategy with Sustainability objectives Start from the inside out - internal communication comes first get everyone on board with sustainability principles Make it personal: What do I do? Let people share their personal experiences & create space to capture & share these Keep it real: Communicate what we already do Focus on existing assets: cradle to cradle//’life cycle’ approach, sustainable packaging solutions, sustainability & product innovation Create a story that entails your biggest assets: link products, people & values Recruit ambassadors Get employees & management on board and make them part of the story Engage & educate customers and make them your efluencials Constantly adapt & improve Apply Kaizen & adapt your concept based on the feedback & results you receive Constantly identify new opportunities to plan next steps well in advance.