1) Direct distribution involves direct communication between a company and consumers through various channels like direct mail, telemarketing, print/broadcast advertising, electronic marketing, and personal selling. 2) It allows companies to target specific customers and gather information about them through tools like mailing lists and databases from inquiries. 3) The main direct distribution methods discussed are direct mail, telemarketing (including inbound and outbound), print/broadcast advertising, electronic marketing forms like teleshopping and email, and non-store retailing.