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Overcoming multi-channel engagement challenges

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Digital strategies are often left to work in isolation rather than with other marketing activities. We look at the key challenges companies face and how to overcome them.

Veröffentlicht in: Marketing
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Overcoming multi-channel engagement challenges

  2. 2. WHYIS MULTI-CHANNEL MARKETINGIMPORTANTNOW? It’s expected Mobile has disrupted channels Social and mobile have changed the way we communicate Traditional channels still work but must play nicely with digital
  3. 3. MULTI-CHANNELCHALLENGES The sheer number of them – TV, social, mobile, print, advertising Effectively measuring them Lack of in-house skills
  4. 4. HOWTOMEET THEM Ask your customers – their feedback is the most important Don’t be afraid to experiment and lose a little bit of money Don’t ignore mobile –put a strategy in place
  5. 5. 1. CUTTHROUGHTHE NOISE Be in the right place at the right time so your message resonates. Context is key. Be targeted – no spray and pray. Image from: http://pixabay.com/en/axe-equipment-fire-fire-fighting-157766/
  6. 6. 2. HAVETHERIGHTDATA A good CRM will make data management easier and allow you to manipulate it. Data should be: • Accurate • Current • Detailed 10010 00100 01011 10001 01010 00011
  7. 7. 3. RESOURCING You will never have enough people. Don’t be a jack of all trades and a master of none – you will achieve little. Allocate resource and allow it to be focused on the task. Don’t distract it! Image from: http://commons.wikimedia.org/wiki/File:Man-and-woman-icon.svg
  8. 8. MAKINGITWORK Plan! “Fail to plan, plan to fail” Get data in order Review regularly Get external help if you cannot manage it all WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1DWIJDU