The document discusses the benefits of using a web content management (WCM) system over a traditional website update process. It provides an overview of typical challenges with traditional websites where IT support is needed for all updates. WCM allows non-technical users to directly edit and update website content. The document also describes a case study of how Oglethorpe Power Corporation implemented a new WCM-powered website within 6 weeks to allow for easy inline content updates by internal users.