Wisdom Agency as a member of the agency alliance including Phoenix Capital and others is still a small agency with less than 20 people but growing fast. We have clients across many sectors including 1. finance, 2. banking, 3. pharmaceuticals, 4. QSR and counting. Our our core services are 1. data, 2. branding, 3. marketing, 4. digital.

1. TRUSTED PARTNER IN DATA, MARKETING AND TECH

2. WISDOM is a hybrid agency that combines data, strategy and
tech to deliver excellent services to our clients. With expertise
in a wide array of fields, we have been able to seamlessly blend
these areas with a touch of data, branding, marketing and tech
this is where we stand out from the crowd. We have valuable
expertise in this regard, and we have an actionable wealth of
experience that is geared at generating results.
About Us

3. Our Vision
Our Philosophy
Our Mission
Our belief that WISDOM is the ultimate attribute. We continually strive to
produce results and deliver immense value transforming data and insights into
actionable wisdom nuggets.
We aim to make WISDOM the favorite and most widely patronized marketing
firm in Vietnam. Although size matters, so does popularity. We also aim to
apply our wealth of experience to make available kno wledgeable c lients that
will be aimed at creating value in our service delivery.
WISDOM aspire to become the first marketing firm in V ietnam where
partnership is truly based on a return-on-investment basis. We will achieve this
by applying global knowledge and process to our operations and raising the
expectation of our clients each year.
Our
Business

4. Our
Values
Authentic Try Harder End Result
We are being true to our
ourselves by appreciating our
staff’s effort and caring for
the welfare of our clients
sincerely.
A large part of our innovations
is inspired by the passion of
our staff that is always ready
to go the extra miles to
foresee the end-result then
deliver the best services.

5. Our Team
BOD
Account
Client Service
Project
Management
Strategy
Planning
Supervision
Art
Art Direction
Interactive
Content
Direction
Curation
Media
Buying
Optimization
Back office
Finance
Human Resource

6. Phoenix Capital Group mainly focuses on two
areas: consulting/advisory and asset management.
We recently added another segment that
specializes in marketing and investor relations.
OurGroup

7. Our Services
Our services are based on four fundamental mainstays on
which our business principles thrive.
• Market Research
• Online Survey
• Data Warehouse
• Visualization &
Intepretation
• Brand Strategy
• Logo Development
• Brand Evaluation
• Visual Identity
• Brand Voice
• Brand Management
• Marketing Strategy
• Marketing Campaigns
• Marketing Collateral
• Promotional Products
• Event
• Activation
• Press Releases
• Digital Marketing
• Social Media Marketing
• Content Marketing
• Media Planning
• Website Development
• Search Optimisation
• Text Message
• Online Listing
• Digital Analytics
• Email Automation
• Marketing Automation
DATA BRANDING MARKETING TECH

8. Our Work

9. Our Clients

10. FEATURED
PROJECTS

11. Research
Branding Strategy
Marketing Strategy
Digital Business Strategy

12. Solution: based on our intensive market analysis, we’ve
managed to completely modernize the company’s brand
indentity system, develop a strategic framework for all
marketing activities until 2020.
Situation: Xuan Hoa was going through a business
transformation from state-own to joint-stock company.
Besides, the new brand also needed a re-positioning to
higher segment.

13. Scope of work:
- Data research: primary res earch extensively on product end-user
together with interviews of all stakeholders to set direction for
brand growth and product development
- Branding: a holistic brand strategy with a 5-year time f rame
toward international brand status
- Marketing: a new marketing strategy with focus on digital platform
and new product design together with production optimisation
advised by Japanese experts from Toyota
- Tech: new wesbite and tracking systems, the social platfrom
provides feedbacks for product improvement
Result: We are proud of being an exclusive strategic agency
of Xuan Hoa Furniture for the period 2016 -2020 to build
and supervise all marketing-related activities. The
transformation immediately received good feedbacks from
customers and boosted sales volume over the top.

14. Situation: Together with the attempt to introduce a new brand
identity system that is modern and beautiful, Xuan Hoa also
need a new website that follow the brand guidelines and up to
date for e-commerce technology
Solution: New website was built based on the web strategy
frame of WISDOM, enhanced by e-commerce functions and
mobileCMS application
Result: Newly launched in July 2017, the new website make
good impression with audienceand support total branding effort
Social Content

15. Marketing Concept
Communications Strategy
Social Content Planning

16. Solution: beside a new brand just launched, what
more the company needed was to get closer to
customers in a way that was formal yet friendly to
increase brand preference. For financial sector which
is heavily ROI-driven, the company’s boards also
required a short-term eff ective approach with
effective turnaround for marketing budget spend and
returns.
Situation: VFM was launching new financial products
called Systematic Investment Plan (SIP) with the
intent to make it as easy as possible to the non-
investor people.

17. - Communicat ions: a new sub-brand for SI P was invented – the VF-
iSaving, together with communciation campa ign to launch the new
product. The voice was best tuned for audiene which was working
professionals, not investors by the earthly defined term of investments.
Also, it was based prim arily on performance marketing to mon itor and
nurture qualified leads
- Content: executed on social platform of Facebook, the content plan
spoke the language of daily life, n ot invesment. The strategy positioned
Facebook’s fanp age as the content hub for learning about the new
concept of “financia l freedom” and how to ach ieve it through rigorous
periodical investment commitment
- Media: excuted on Facebook, search engines of Google and media
display platforms, all traffic was driven back to website and landing
page of registration for tracking and further offline consultancy
- UX & UI Optimisation: furthermore, we POW also consulted the
website design in order to achive higher conversion rate by improve
goal setting for analytics and friendlier user inteface and sitemap. The
work is on progress.
Scope of work:

18. Result: VFM is now the #1
investment fund in the market. We
have more to say if you ask but
nothing speaks louder than this.

19. Branding Strategy
Marketing Strategy
Tech

20. Solution: We immediately realized what ORP needed
was a fully digitalised business operations system with
priorities of content planning and digital marketing.
Since our audiece is niche and recurring, the business
model also requires a certain level of automation to
shorten the time gap between each engagement and
increase the personalization of content
Situation: One Road Publishing (ORP) is a newly
established business entity in Vietnam focusing on
financial news to guide the Western investors through
clutter. Of course, this is strategic partnership in
which we build everything from scratch.

21. Scope of work:
- Branding: a entirely new brand identity system was created, based
on the inspiring story of the Acient Silk Road which connected the
East and West
- Marketing: performance marketing with regional scale was what
they needed. The marketing focused heavily on social media and
search optimisation to collect and optimised for better leads
- Tech: website with a light-speed content uploading and
management. The site also came handed with the integrated email
and media automation which extracted data from multiple channels
to solidify single customer portraits which further generate better
action
Result: we are still on the progress to achive the first
10,000 subscribers for the year 2017 but so far so good.

22. BRANDING

23. Branding Strategy
Marketing Strategy

24. Solution: What the bank needs is clear guidance of how to
communicate the new brand effectively to all marketing staff
and employees, making it easy to understand. In order to
achieve that, brand terms needed to be translated into normal
language for each silos of the bank and trained along the way of
daily work.
Situation: NCB had been through a transformation via
acquisition. The bank needed a new brand strategy that truly
can speak for what they are also a commnications plan that
follow and support trade activities at branches and internaly.

25. Scope of work:
- Branding: after the visual re-branding, a brand strategy is also in
place to ensure harmony of the brand identity and brand language.
Executing NCB brand strategy is not just about defined elements
of how it look, it’s also about how to make NCB appealing to
customer via consistent brand language and communications
- Marketing: a general concept for the whole year 2017 and the
years to come was crated after intensive interview with interal
stakeholders to suport and build brand values
Result: We established brand preference of NCB as a digital bank for
Vietnamese which is truly personalised and smart. The brand strategy
was also able to correct the mis-conception of NCB of being a foreign
bank.

26. MARKETING

27. Media Planning

28. Situation: The bank repositioned as friendly and innovative bank. They decided on the new
concept and looked for social strategy that is suitablefor younger audience
Solution: One of the most outstanding achievements with VIB was the creation of “Teddy
Bears” to be friendly but inspired characters for “Completed Dreams” campaign
Scope: Sociall & Content & Media Management
Result: The use of “Teddy Bears” image was so successful that it contributed more than
10.000 leads and increased 10% of sales conversion on that period.
WISDOM had been Facebook retainer partner for VIB in 3 years. Under our management,
the fanpage grew up from 60,000 fans to more than 120,000 fans, monthly contributing 50
– 100 potential sales deals in retail banking.
Social Media Content Planning Media Planning
IT HAS BEEN OUR HONOR TO BE ALONGSIDE VIB FOR 3 YEARS
SINCE 2014.

29. Situation: Nova Land always looks for digital media partner with the most
effectiveness to work with them on performance marketing campaign
Solution: We cooperated with Nova Land on Marketing Qualified Lead basis which is
the closest to actual sales on acquisition funnel
Scope of work:Media Planning, Website, Online PR
Result: WISDOM worked with Nova Land for 4 projects from strategic planning to
media execution, we have been working alongside with both Novaland’s sales &
marketing teams to achieve their sales target.
Digital marketing concept Media planning Social content Website production

30. Subaru AWD Experience Day 2014
Situation: Product launching for the new Subaru
Solution: WISDOM proposed the performance strategy to relieve the pressure on
registrations for the test-drive. The strategy was also supported via digital
communications.
Scope: Performance marketing, social media, online PR
Result: 450 Participants vs 200 expected from client. The campaign generated 5
immediate sales on that launching date.
Digital marketing concept Media planning Social content Website production

31. Social Marketing

32. Campaign: Pocari nhé!, Valentine
Activities: Social media, Facebook,
Marketing
Archievement:
Engagement /month: 183.230
Social Media

33. Situation: Corele V. is the domestic lingerie producer with a French style and quality.
The company inherits passion from its founder and technology from all its global
partners before launching its own product line customised for Vietnamese women.
The request was to communicate French quality with affordable pricing but still retain
the high position of brand
Solution: Content strategy on social platform was what we did together with offline
event and product gifts. In the end, nothing is better at tailor-made solution as
Facebook and that is what we want to achieve when attach this new brand with this
new platform.
Result: The fanpage creates a soft feminine feeling for brand and provides valuable
instructions for “wearing it right” with the V-shaped program. Despite the limited
number of fans, posts are highly engaged and shared
Social Media

34. Situation: Crescent Mall continuously look for method to increase real traffic to
stores
Solution: The key success factor of this campaign lied on the tracking method
and how to convert digital trafffic from sites and social platform into real store
traffic
Scope: Social Media, Google Display Network, Adwords
Result: WISDOM surpassed the store traffic commitment in two events
- Website Clicks: 14,000/Month
- Engagement: 32,000/Month
Social Media

35. Tết Tràn Trong Tim
Situation: Topcake is a newly launched brand in Vietnam, who focused mostly on
digital platform to develop its brand and business
Solution: One of the key campaigns during the year for Topcake was Tet. WISDOM
was in charge of promoting this new brand on social platform and committing traffic
to page.
Scope: Social marketing as key activities, WISDOM employed many games and
rewarding schemes to drive traffic to microsite and eventually to store.
Result: Successful execution to introduce Topcake on digital platform
- Click to link game per month: 32,000
- Engagement: 50,000
Social Media

36. Situation: Dunkin’ Donuts is an iconic American brand. However, the cultural
gap make the products distant to Vietnamese customers
Solution: Promote opening of Dunkin’ Donuts using both online & offline PR
with a focus on Facebook
Scope: Social media
Social Media

37. Situation: Domino’s Pizza is the No. 1 delivery pizza chain in the world. In
Vietnam, Domino’s Pizza apllies the same concept and promote them all on
digital platform
Solution: Promote Domino’s Pizza using viral clip and focus on Facebook Client
expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day
Scope: Social media
Result: 53,000 fans at 9% engagement, 65 online orders a day
Social Media

38. Cheese Burger 1k
DILLY BAR X’MAX
Situation: Dairy Queen is American brand which was newly launched in
Vietnam
Solution: WISDOM established and maintained the social platform for a funny
spirit of DQ
Scope: Social media, Facebook, Marketing
Result:
Engagement /month: 13,020
Click /month: 30,000
Social Media

39. Social Hunting New Store Opening
Situation: Location Store Marketing
Scope: Microsite production, Social Media, Facebook Marketing
Social Media

40. Hậu Giang Restaurant launching
Scope: Social media with game
Result:
Engagement: 7,675
Click to website: 10,579
Register for promotion code: 4,511
Social Media

41. The week’s ice-cream flavor
Situation: Is proposed by WISDOM executed in 6 months with bring exellence
result for dales in store
Scope: Social
Social Media

42. Other Services

43. Situation: Paktor intended to launch new app for singles on mobile platform. The
requirement was to create talkability across social platform and push for downloads
Solution: A fun viral clip was launched on social video platform YouTube
Result:
415,000 Views on Youtube
Media planning

44. Changing Diabetes in Vietnam
Scope:
Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+ online
newspapers
Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news,
VTV1 – 4 Spots news
Radio: VOV 3 Spot news
Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha
Okia...),
Social Media PR Article

45. TECH

46. Website Production
Scope: Website
Result: A new website with e-
commerce function integrated with
style following the new brand
guidelines

47. Website Production
Scope: Website
Result: A new website with new
style following the new brand
guidelines

48. LET’S TALK!
Shoot us an e-mail at info@wisdom.com.vn
Old-fashioned phone calls work too 028 710 999 78