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Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism.
MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics.
Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.