The Taj Mahal Palace Mumbai is a brand that has numerous historical significance's and stories associated with it. These stories are only accessible by residents who take part in the Heritage Walk.
Taking inspiration from the above, for the first time ever, the brand opened its doors to Instagrammers to experience their heritage through #TajHeritageWalk.
The campaign was conducted to engage fans and followers through various stories and architectural marvels at the Taj Mahal Palace Mumbai, creating a higher digital footprint.
Informing fans that the Taj Mahal Palace is opening it’s doors to 10 lucky people for a Heritage Walk, basis their reason and power on social media to create an impactful visual journey, the campaign was launched across Facebook, Instagram and Twitter.
We reached out to 1.1 million users in just 20 days with an engagement of 4.5k, and an organic increase in our social media base of 1500. Instagram was the leading platform, in terms of participation and overall outreach, while Facebook received queries and interest from Guests of the hotel.
InstaStories was a hugely popular medium, driving an increase in followers and interactions for the brand.