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#SaraswatBank celebrated its centenary year through 2018-19. To commemorate this occasion, we created a holistic #campaign on #digital to celebrate the momentous occasion. With the integration of brand videos, content marketing, and offline activations, we received out an outreach of 12.5 Million & overall engagement of over 80,000 interactions through the course of the campaign. Riding on #topicalcontent, including an engagement due to our anniversary coinciding with #Brittania’s 100-year #campaign helped receive additional momentum.