Presentation by Peter Bæck at MindLabMorning about Sharing Economy

1. The UK Collaborative Economy
Peter Baeck, Nesta
@peterbaeck
Mindlab Morgen
23 January2015

2. Why research the collaborative economy?
• Rising interest and attention
• Mixed understanding
• Success stories
• Disruption and controversies

3. NESTA’S FRAMEWORK FOR THE
COLLABORATIVE ECONOMY

4. THE TERM ‘BROAD CHURCH’ DOESN’T
BEGIN TO COVER IT
Start Ups Communities Corporates
Governments Cities Charities
P2P B2C B2B C2B

5. It is already big
business , and it
is set to grow

8. TRAITS & CHARACTERISTICS

9. Savings in
P2P Loan
Education
Renting
(AIRBNB)
Transport
(Zipvan, Uber)
?
Tools and
accessories
Health
Work
X X
X

10. Konflikten mellem det nye og det
etablerede

11. • Better use / Reuse of space
• Increase income opportunities
• More diverse market
• Driving up cost of rooms for
permanent residents
• Access and equality
• No opportunity to do cityplanning
• More efficient (and sometimes
cheaper) service
• Reducing traffic in cities
• Additional opportunities for income
• Unregulated pricing (surge price
model)
• Equality and access
• Safety
+
+
-
-

12. It’s happening, work with it instead of
trying to stop it
In the sharing economy – like
drivers, accommodation
hosts, equipment owners and
artisans – these people all
need to pay their taxes and
play by the rules. And it’s the
job of national and local
authorities to make sure that
happens. (..) Digital
innovations like taxi apps are
here to stay. We need to work
with them not against them.
Neelie Kroos, VP EUC
Big Businesses embracing the
collaborative economy
• DriveNow joint venture
between BMW and Sixt
• Zipcar acquired by Avis
• B&Q/Kingfisher introduces
neighbourhood platform
Streetclub
• RBS and Santander working
with P2P lending platform
funding circle

13. 4 challenges for regulators/government
– Ensuring fair competition between incumbents
and new entrants
– Protecting consumers
– Supporting collaborative economy startups
– Setting up or integrating new sharing schemes
for social / public benefit

14. Supportive Actions
• Updated + new
policies
• Exemptions
• Incentives
• Partnerships
• Promote holistically
• Procurement +
commissioning
• Experiments
• Seed fund
• Scaling support
• Assess impact

15. Unpicking Challenges
ISSUES
• Taxation
• Insurance
• Land use + planning
• Legal form
• Licensing
SECTORS
• Transport
• Homes
• Food
• Jobs + tasks
• Learning + skills
• Household goods
• Public services
RESPONSIBILITY
• Local
• Regional
• National
• EU
• International

16. What next
– More experimentation with new coll economey
needed, in different sectors
– More sector specific regulation, based on
iteration and experimentation
– Market intelligence, what is the state of the
collaborative economy in Denmark, (size, sector,
grwoth) and what is its potential
– Triple bottom line, social as well as financial
impact
– Startup support

17. Airbnb
It is not just Uber, AirBnB, Quirky
and Taskrabbbit (uber info)

18. Lots of startups exploring different
aspects of the collaborative economy
B2B
P2P
C2B
B2C

19. BIG PUBLIC AND SOCIAL
POTENTIAL

20. SEOUL SHARING CITY

21. ETSY CRAFT ENTREPRENEURSHIP PROGRAMS

22. BETRI REYKJAVIK

23. CASSEROLE CLUB

24. Open Networks
Safecast
Uses open hardware,
sensor networks to
capture large open
radiation level data sets.
Used by citizens to map
radiation levels in Japan
after the Fukushima
nuclear disaster.
More than 13 Million
Data Points have been
captured to date.
SAFECAST

25. ECONOMY OF HOURS

26. Citizen Science - cellslider
Zooniverse involves large
crowds of citizens in
capturing and analysing big
data sets.
Zooniverse hosts online
citizen science projects
which involve the public in
crowdsourcing academic
research. Large online
communities devote their
free time to projects such
as studying more than 2m
images of cancer cells in the
Cellslider project

27. Gamification – Genes in Space

28. Open Knowledge
Patients Like
Me
Enables people living
with a long-term health
condition to contribute
their personal experience
and knowledge on
diseases, condition
details and treatments to
a
social network of peers
living with similar
conditions.
The network engage more

29. SPICE TIMEBANK

30. Materials on Collaborative Economy
Keep in touch:
Kathleen.Stokes@nesta.org.uk
Peter.baeck@nesta.org.uk
@peterbaeck

31. What will the UK collaborative
economy look like in 2025?

32. Scenario one:
Rise of the micro-entrepreneur

33. Scenario two:
Hyper-productive goods

34. Scenario three:
International monopolies

35. Scenario four:
A million local economies

36. Scenario five:
On-demand, convenient and embedded

37. Scenario six:
Increased sustainability

38. • What other scenarios might exist in 2025?
• Which are the most desirable/undesirable?
• Which are the most probable/improbable?
• What other factors need to be considered?
• How can governments, policymakers and regulators
work towards (or prevent) different possible futures?