In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.
See how brands have unlocked the potential of non-survey data to really understand:
- What makes the best campaign for the brand
- How to optimise their campaigns whilst live
- Get early indicators of impact of a shift in media strategy.