This document provides information on the top brands from 2012, including: 1) The top 10 brands by value are Apple, Google, Microsoft, Coca-Cola, IBM, GE, McDonald's, Samsung, Toyota, and Verizon. 2) Some of the top rising brands from 2011-2012 included Facebook, Mastercard, Hugo Boss, Ralph Lauren, Clinique, and Hermes. 3) Brands are categorized by industry and regions, with information on changes in brand value from the previous year.

1. TOP 10 BRANDS 47,041
-18%
49,151
15%
182,951
CHINA 19%
68,870 MOBILE
-1% VERIZON
APPLE
AT&T
73,612
9%
MARLBORO
IBM
COCA-COLA
74,286 115,985
15%
1%
MICROSOFT GOOGLE
76,651 MCDONALD’S
-2% 107,857
95,188 -3%
Values shown are in $ millions 17%
NEWCOMERS TOP 10 RISERS 2011-2012
ROLEX
THE HOME 36%
DEPOT
S I NO P E C $13,940 31%
C ‘ E A L T H
B A N K $13,083
M
M O U T A I $11,838 FACEBOOK
A I R T E L $11,531 74%
MASTERCARD
M T N $9,273 53%
I K E A $9,206
K F C $8,852
C H E V RON $8,599
HUGO
BOSS
VISA
34%
33%
V O L K S A G E N $8,519
M
S T A T E F ARM $7,813 RALPH
LAUREN
D H L $7,601 51% CLINIQUE
Values shown are in $ millions
43%
YEAR ON YEAR CHANGE HERMÈS STARBUCKS
43%
61%
15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16%
LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY SOFT FINANCIAL BEER PERSONAL RETAIL CARS TELECOM INSURANCE
DRINKS INSTITUTIONS CARE PROVIDERS
1ST AFRICAN BRAND BRANDS GETTING AVERAGE VALUE
YOUNGER WITH WOMEN
IN THE BOARDROOM
2006 2007 2008 2009 AVERAGE VALUE
OF BRANDS WITH
WOMEN $27Bn
WITHOUT $13.2Bn
2010 2011 2012
Candles indicate the average age of the Top 100 brands
BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012)
60%
BRANDZ™ PORTFOLIO 37.5%
40%
20%
0%
-20%
S&P 500 0.4%
-40%
-60% Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12
To download the full report go to:
www.millwardbrown.com/brandz