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The Meaningful Brand
How strong brands make money
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or the brand’s social standing? Author and brand expert, Nigel Hollis believes the answer to all these questions is "yes." In his new book The Meaningful Brand: How Strong Brands Make More Money, Hollis shares the importance for marketers to identify a brand’s meaningful difference and focus on amplifying that meaningfully different brand experience for the consumer.