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BrandZ Top 50 Most Valuable Latin American Brands 2015 Infographic

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Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru). - See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-latin-american-brands/2015#sthash.FMUj0iIM.dpuf

Veröffentlicht in: Marketing
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BrandZ Top 50 Most Valuable Latin American Brands 2015 Infographic

  1. 1. TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS +2%Brand Value Change 2014-2015 US$129Bil. 2014 # 30 # 37 # 7 # 40 # 4 # 6 # 1 # 39 # 34 # 31 +62% +43% +28% +28% +25% +22% +20% +20% +19% +17% US $1,859 Mil. US $1,479 Mil. US $4,315 Mil. US $1,236 Mil. US $5,202 Mil. US $4,423 Mil. US $8,500 Mil. US $1,309 Mil. US $1,636 Mil. US $1,808 Mil. Beer Banks Banks Banks Banks Communication Providers Beer Beer Banks Banks Source: Millward Brown and BrandZ™ HIGHEST RISERS % - Brand Value Change 2014-2015 # - Ranking Position $ - Brand Value #36 US$1,533Mil. Banks #38 US$1,411Mil. Retail #46 #49 US$1,069Mil. US$997Mil. Communication Providers Banks #41 US$1,197Mil. Beer #42 US$1,118Mil. Banks NEWCOMERS MOST VALUABLE COUNTRY BRANDS BRAZIL 2brandsintheTop50 US$2,644Mil. (2%ofTotalLatAmValue) 11brandsintheTop50 US$32,017Mil. (24%ofTotalLatAmValue) +71% +5%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015 1 US $1,575 Mil. 1 US $8,500 Mil. 1 US $4,709 Mil. 1 1 1US $3,672 Mil. US $8,476 Mil. US $1,808 Mil. 2 US $1,069 Mil. 2 US $5,202 Mil. 2 US $3,107 Mil. 2 2 2US $3,476 Mil. US $6,174 Mil. US $1,678 Mil. 3 US $729 Mil. 3 US $4,315 Mil. 3 US $2,845 Mil. 3 3 3US $2,436 Mil. US $4,423 Mil. US $1,479 Mil. ARGENTINA Top3ArgentinianBrands Top3BrazilianBrands CHILE 7brandsintheTop50 US$19,398Mil. (15%ofTotalLatAmValue) -23%% Brand Value Change 2014-2015 Top3ChileanBrands Top3ColombianBrands Top3MexicanBrands Top3PeruvianBrands COLOMBIA MEXICO PERU 9brandsintheTop50 US$19,339Mil. (15%ofTotalLatAmValue) 17brandsintheTop50 US$49,385Mil. (37%ofTotalLatAmValue) 4brandsintheTop50 US$6,073Mil. (5%ofTotalLatAmValue) -4% +15% +15%% Brand Value Change 2014-2015 % Brand Value Change 2014-2015 % Brand Value Change 2014-2015 Download the Mobile app www.brandz.com/mobile Download the full report at www.brandz.com TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS US$4,709Mil. -23% Retail US$8,500Mil. +20% Beer US$5,202Mil. +25% Banks US$4,315Mil. +28% Banks US$4,185Mil. +17% Beer US$8,476Mil. +6% Beer US$6,174Mil. +16% Communication Providers US$4,423Mil. +22% Communication Providers US$3,604Mil. +4% Beer US$3,672Mil. +3% Beer TOP 50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16171819202122232425 262728293031323334353637383940 41424344454647484950 % Brand Value Change 2014-2015 2015 US$131.9Bil.

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