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BrandZ Top 50 Most Valuable Indonesian Brands 2015 Infographic

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Millward Brown and WPP released the first annual BrandZ Top 50 Most Valuable Indonesian Brands report and ranking, Wednesday, August 19. The report identifies the key forces driving brand growth in Indonesia, and is an addition to the BrandZ annual rankings which include the Global Top100 Brands as well as rankings for China, India, and Latin America. - See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-indonesian-brands

Veröffentlicht in: Marketing
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BrandZ Top 50 Most Valuable Indonesian Brands 2015 Infographic

  1. 1. TOP 50 1 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17181920212223242527 39 2840 2941 30 42 31 43 32 44 33 45 34 46 35 47 36 48 37 49 38 50 6 TOP10BRANDS Banks comprise 24 percent of the total number of brands in the Top 50 US $6,373 Mil. US $6,153 Mil. US $5,882 Mil. US$2,145 Mil. US$2,042 Mil. US$1,939 Mil. US$1,767 Mil. US$1,669 Mil.US$9,918 Mil. US $8,285 Mil. 24% 11CATEGORIES BIGGEST CATEGORY 12 Brands Banks 8 Brands Real Estate 7 Brands Personal Care 4 Brands 1 Brand 2 Brands Retail Airlines Soft Drinks 7 Brands Tobacco 4 Brands Food & Dairy 3 Brands 1 Brand 1 Brand Telecom Providers Entertainment Home Care 1% 1% <1% 2% 13% 5% 2% 5% 23% 5% 43% % of Total Value of BrandZ™ Top 50 Most Valuable Indonesian Brands FMCGBRANDSLEADBRANDCONTRIBUTION The top names in the ranking for Brand Contribution are led by household names in food, drink and personal care. www.brandz.com 5 4 5 4 55 4 5 5 5 Brand Contribution (BC) measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest Compiled by GroupM. Historic sources: eMarketer, Portio Research, comScore, Akamai US$402Mil. US$1,039Mil. US$110Mil. US$659Mil. US$949Mil. US$354Mil. US$1,767Mil. US$5,882Mil. US$267Mil. US$484Mil. The average innovation score for brands in the Indonesian Top 50 is 103. ‘Sets trends’ score 139 120 119 119 116 116 INNOVATION DRIVESSUCCESS The top six brands indexed according to consumer perceptions that they ‘set trends’ are from five different sectors. BRICKS-AND-MORTARRETAILERS MAKESTRONGSHOWING HUGEDIGITALPOTENTIALAS INTERNETPENETRATIONGROWS Brand Value US$2,145Mil. 6 26 Brand Value US$461Mil. 23 Brand Value US$398Mil. 26 Brand Value US$323Mil. 30 Internet Penetration 2012 2013 2014 2015 (est.) 24% 29% 33% 36% 2012 2013 2014 2015 Smartphone Penetration 10.6% 17% 24% 29%

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