Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

BrandZ Top 100 Most Valuable Chinese Brands 2015 Infographic

1.614 Aufrufe

Veröffentlicht am

Veröffentlicht in: Marketing, Business
  • How to use "The Scrambler" ot get a girl obsessed with BANGING you... ■■■ http://ishbv.com/unlockher/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Simple Mindset Hack Gives You A Limitless "Millionaire Brain" ■■■ https://tinyurl.com/y44vwbuh
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • My special guest's 3-Step "No Product Funnel" can be duplicated to start earning a significant income online. ★★★ https://tinyurl.com/y3ylrovq
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Download The Complete Lean Belly Breakthrough Program with Special Discount. ♣♣♣ https://tinyurl.com/bkfitness4u
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • How can I improve my memory book? How can I improve my memory recall? visit to learn... https://tinyurl.com/brainpill101
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

BrandZ Top 100 Most Valuable Chinese Brands 2015 Infographic

  1. 1. TOTAL VALUE OF TOP 100 CHINESE BRANDS $464.2BILLION TOP 100 VALUE INCREASED 22% MARKET-DRIVEN BRAND VALUE DOUBLED, STATE- OWNED ENTERPRISE VALUE DECLINED The value of market- driven brands increased by 97%, while the value of SOE brands declined 9%. VALUE OF TOP 100 GROWTH OF TOP100 47% 53% -37% $66,077Mil. $55,927Mil. +95% -13% +18% -9% +55% -18% -20% -11% -13% TOP10BRANDS TOP10RISERS NEWENTRY $59,684Mil. $34,521Mil. $30,897Mil. $21,005Mil. $15,493Mil. $15,427Mil. $11,861Mil.$12,022Mil. Three market-driven brands – Tencent, Alibaba and Baidu – comprise about half of the value of the Top 10 most valuable brands. Almost doubling in value in one year to $66.1 billion, Tencent rose to number one in the BrandZ™ Top 100 Most Valuable Chinese Brands 2015. Tencent increased 442 percent in brand value over the past five years. Alibaba appeared for the first time in the BrandZ™ Top 100 Most Valuable Chinese Brands, ranking number two after Tencent and ahead of China Mobile, based on rapid appreciation in brand value following its record-setting IPO (Initial Public Offering), which raised $25 billion. Two brands derived over half of their revenue from outside of China: technology company Lenovo gained 62 percent; and ZTE, the telecom equipment maker, 53 percent. This development suggests the growing global presence of Chinese brands. 1 Tencent 7 New Oriental 8 Baidu 9 Pearl River 10 Hanting % Growth 95% 2 Ctrip 71% 3 BYD 69% 4 Xueersi 64% 5 Ming Jewelry 59% 6 Mengniu 57% 56% 55% 48% 45% +97% -9% US$ 218,728 Mil. US$ 245,506 Mil. OVERSEASREVENUE BRANDNEWCOMERS TOP 100 RANK 2 37 48 54 61 68 95 98 MARKET- DRIVEN BRANDS SOEs 53% 62% 1 Tencent 2 Alibaba 3 China Mobile 4 ICBC 5 Baidu 7 Sinopec 9 PetroChina 10 Bank of China6 China Construction Bank 8 Agricultural Bank of China Alibaba Letv ZTE Baiyunshan Great Wall Yonghui Superstore Yihaodian TCL Retail led the categories in brand growth driven by the addition of Alibaba. Even without Alibaba retail rose 64 percent. CATEGORIES Value is concentrated in a few categories, with Retail leading the growth and Technology, Banks, Telecom Providers and Retail accounting for almost three-quarters of the total value. 12 CATEGORIES 7 CATEGORIES 2 CATEGORIES UNCHANGED 9 Brands TECHNOLOGY US$106,886Mil. 9 Brands BANKS US$96,291Mil. -16% 4 Brands RETAIL US$62,287Mil. +3,827% 3 Brands -4% TELECOMPROVIDERS US$71,272Mil. +141% 2 Brands CARS US$1,877Mil. +18% 2 Brands CATERING US$483Mil. +14% 7 Brands FOOD&DAIRY US$14,572Mil. +1% 4 Brands HEALTHCARE US$5,500Mil. +4% 2 Brands OIL&GAS US$27,515Mil. +20% 7 Brands HOME APPLIANCES US$6,529Mil. +4% 2 Brands PERSONAL CARE US$978Mil. +48% 2 Brands TRAVEL AGENCIES US$1,439Mil. 7 Brands APPAREL US$2,424Mil. -22% 11 Brands ALCOHOL US$16,055Mil. -1% 1 Brand FURNITURE US$359Mil. -10% 6 Brands INSURANCE US$28,288Mil. -2% 3 Brands JEWELRYRETAILER US$1,241Mil. +57% 2 Brands EDUCATION US$1,399Mil. 3 Brands HOTELS US$998Mil. 0% 10 Brands REALESTATE US$9,594Mil. 0% +7% 4 Brands AIRLINES US$8,248Mil. +78% TOP100: 8 Methodology and Valuation by www.brandz.com 1 2 3 4 5 6 7 9 10 11 12 13 14 1615 17 Yili 18 19 20 21 22 23 24 25 26 Vanke 27 282930313233PolyRealEstate34353637383940414243TongRenTang44454647 48495051 Snow Beer5253555657 54 Baiyunshan585960616263646566676869707172737475 Suofeiya76777879 8081Quanjude828384858687888990919293949596979899100

×