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BrandZ Top 100 Most Valuable Brands 2015 Infographic

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It has been 10 years since WPP and Millward Brown launched the BrandZ™ Top 100 Most Valuable Global Brands. During the intervening decade, 2006 to 2015, Brand Value increased 126 percent to $3.3 trillion. This year alone value rose 14 percent.
In this expanded 10th anniversary edition of the BrandZ™ Top 100 Global Brands we share the important trends that drove Brand Value over the past 10 years. And we recommend the strategies and actions to build and sustain Brand Value going forward. This is a pivotal moment for brand builders. We're at the threshold of a new normal. The inflection came with the global financial crisis that divided the past decade evenly into two halves. None of the 13 categories examined in this report were spared from the effects of the recession itself or the aftermath of more cautious consumer spending.

At the same time, shaped by the attitudes of the millennial generation, consumer values evolved. Consumers now view high quality products that offer good value for money as a basic entitlement. They scrutinize brands and favor those that protect the health of their customers and the planet. All these changes happened in the context of the other ubiquitous disruptor – technology. Technology transformed every brand in every category over the past decade – sometimes radically.

Explore the report, take a look at the Top 100 ranking, and review brand rankings by category. You'll find some great insight shared by experts from Millward Brown. Download the full report for additional insight from WPP's thought leaders around the world.

http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-global-brands/2015

Veröffentlicht in: Marketing
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BrandZ Top 100 Most Valuable Brands 2015 Infographic

  1. 1. TOP100: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 28 293031323334353637383940414243444546474849 5051525354555657585960616263646566676970717273747576777879 8081828384858687888990919293949596100979899 68 27 14% Growth across all Categories from 2014 Download the full report at www.brandz.com $2.6Trillion $2.9 Trillion BrandZ™ S&P500 MSCI The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2006. 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 102.6% 63% 30.3% VALUABLEBRANDSDELIVER SUPERIORRETURNS BRANDZ™GLOBALTOP100 GROWS14%INBRANDVALUE CATEGORYCHANGE TOP10BRANDS $246.9 Bil. +67% $173.6 Bil. +9% $115.5 Bil. +28% $93.9 Bil. -13% $91.9 Bil. +16% $89.5 Bil. +15% $86.0 Bil. +36% $83.8 Bil. +4% $81.1 Bil. -5% $80.3 Bil. +19% 2015 2014 2013 $3.3Trillion Download the Mobile app www.brandz.com/mobile Methodology and valuation by GLOBAL BANKS $120.8 Billion -2% CARS +3% $143.6 Billion FASTFOOD +4% $179.3 Billion LUXURY -6% $104.6 Billion OIL&GAS +6% $115.3 Billion PERSONAL CARE +2% $101.6 Billion SOFT DRINKS $139.6 Billion +8% TECHNOLOGY $900.8 Billion +24% INTHENEWS... NEW ARRIVALS RETAIL TECHNOLOGY Apple becomes world’s number one most valuable brand, worth $247.0 Billion Facebook rises 99% in Brand Value Alibaba enters the Global Top 100 and is the number one in retail ahead of Amazon and Walmart REGIONALBANKS TELECOMPROVIDERS TELECOMPROVIDERS TELECOMPROVIDERS RETAIL +35% $40.0 Bil. +38% $5.1 Bil. +43% $76.5 Bil. +43% $10.1 Bil. +44% $17.3 Bil. +44% $10.6 Bil. +58% $18.3 Bil. +67% $246.9 Bil. +99% $71.1Bil. +36% $86.0 Bil. TOP10RISERS 10-YEARPERFORMANCE ANDTRENDS2006TO2015 The BrandZ™ Top 100 Most Valuable Global Brands increases 126% in brand value CHINAGROWSINVALUEANDNUMBEROFBRANDS 10-YEARTOP10RISERS Technology Consumer&Retail $3.3 Trillion 2015 Brand Value growth +1,004% 14Brands BRANDVALUESHIFTSTOTECHNOLOGY 35% 44% Global Top 100 Brand Value shifted to technology, which grew from 35% of Top 100 total value in 2006, to 44% of total value in 2015. The consumer categories collectively declined. +1,446% +1,240% +941% +900% +702% +477% +364% +331% +299% +292% 2006 2006 2006 2015 2015 2015$1.4 Trillion 2006 34% 22% REGIONAL BANKS +1% $254.5 Billion $ Value of Top 10 Brands in each category % Change in catetory Brand Value 1Brand Technology and retail lead brand value surge. $268.3 Billion RETAIL +24% APPAREL $99.7 Billion +0.1% TELECOM PROVIDERS +17% $388.2 Billion BEER +9% $78.6 Billion INSURANCE +21% $80.4 Billion

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