This is the fourth publication of the BrandZ Top 100 Most Valuable Chinese Brands report and ranking, which has become the definitive annual study of brand valuation and development in China. This year we have provided a more extensive view of the market, and doubled the number of brands analyzed from 50 to 100. The 2014 ranking includes eight new categories, bringing the total covered to 21, and our greatly expanded report examines brand building in a rebalancing China. Our initial analysis revealed a peek into the future of brands in China. We discovered that brands in the expanded portion of the ranking are predominately market-driven, rather than state owned. These market-driven brands are also high in brand contribution, the BrandZ™ measure of brand strength. Our findings show that Chinese entrepreneurs have been developing market-driven companies and valuable brands across many product and service categories for some time. And, as rebalancing unleashes competition, these brands now will grow more rapidly in value. This inevitable brand evolution raises many questions. What’s the effect on Chinese brands compared with foreign brands in China? How does the shift influence competition between market-driven brands and SOEs (State Owned Enterprises)? How does it impact the momentum of Chinese brands going global? Read the report to gain invaluable insight about Chinese brands and creating meaningfully different brands in a rebalancing China.

1. 29
29
TOP 100: 1
3
4
6
8
9
11
12
13
14
15
Yili
16
17
18
19
20
21
4
25
26
Vanke
28
Poly Real Estate
TOP 100 Most Valuable Chinese Brands 2014
30
30
TOP 5 TRUSTED CHINESE
BRANDS IN CHINA TOP100
TOP 10 BRANDS
100
22
Data source: BrandZ / Millward Brown Optimor
$19,318M
$13,636M
$13,133M
$13,433M
BRAND GLOBALIZATION
$12,702M
Awareness of Chinese brands in overseas market is still low (20%)
PURCHASE CONSIDERATION
Yonghe King
93
92
FASTER GROWTH OF
THE MARKET DRIVE
BRANDS VS. STATE
OWNED ENTERPRISES
Market-driven brands
are enjoying fast growth,
most of these brands are
operated under modern
management systems, which
is a good signal of successful
enterprises transformation
GROWTH
AMONG TOP 50
VALUE
TOP 100
29%
71%
MARKETDRIVEN
BRANDS
90
Huatian
Hotel
Highest
68%
60%
50%
47%
42%
40%
Tonrentang
+9%
Lowest
BRAND CONTRIBUTION
30%
#1
Yili
Market-driven brands are
stronger than SOE brands
#2
#3
#4
#5
TRAVEL AGENCY
+62%
$969M
+67%
Agencies benefit
from ongoing
tourism boom
HEALTH CARE
-6%
APPAREL
Slowing growth,
rising costs
impact sales
+7%
FINANCIAL
INSTITUTIONS
Acquisitions help
assure safety
burnish brands
+36%
and brand marketing
+11%
$5,441M
$26,566M
$31,513M
Exploration ensures
supply, but pollution
damages brand image
Insurers
add products
and services
The party is over,
for now
Operators
build brands
and networks
-35%
OIL&GAS
INSURANCE
$73,970M
CONSUMER
ELECTRONICS
46 Wuliangye 47
46
47
$20,589M
TELECOM
PROVIDERS
$59,931M
Mobile heats
category growth
and competition
Brands seek
recognition
at home, abroad
$114,223M
+17%
TECHNOLOGY
HOME
APPLIANCES
Reforms pressure
profits, inspire product
innovation
ALCOHOL
+28%
+8%
44
44
$3,869M
AIRLINES
$12,754M
+21%
$5,441M
Suppliers invest
in R&D, distribution
43
43
89
DEVELOPED
COUNTRIES
29%
42
42
88
72%
Yili
DEVELOPING
COUNTRIES
41%
38% 38% 35%
32%
+98%
$7,701M
7
86%
+27%
FOOD&DAIRY
Major carriers add
overseas routes,
but bullet trains
slow domestic
business
TOP RISERS (% GROWTH)
86%
SOE
11 CATEGORIES
2 CATEGORIES
NEW CATEGORIES
+9%
% of consumers
consider to purchase
Chinese brands
42%
41
41
91
CHINA
61%
38
38
8
+5%
36
36
CATEGORIES
+12%
By
Categories
35
35
$379,787M
0%
+12%
By
Countries
$1,586M
84
- The brand was originally created by a Mainland
China enterprise.
- The brand is owned by a publicly traded enterprise.
CHANGES IN CHINA
81
Looking
for leisure
Sense of
personal
NEW
CATEGORIES
77
76
75
73
72
71
Suofeiya
$888M
$363M
**** **** ****
**** ********
****
****
$1,003M
$937M
$1,262M
$9,589M
Download the full report at
CARS
Youth market
drives double-digit
growth and SUV sales
6
8
$411M
70
69
EDUCATION
CATERING
Cultural values,
desire to succeed
drive education
Sales grow
but the pace
begins to slacken
68
67
FURNITURE
66
65
64
HOTELS
Urbanization,
desire to upgrade,
drive strong sales
63
62
New locations
open at all
price points
61
60
JEWELRY RETAILERS
Special products
and services
drive sales
59
58 Lao Feng Xiang
PERSONAL CARE
Global brands
dominate growing
market
57
56
REAL ESTATE
www.brandz.com/china
Developers expand
in lower tier cities
and internationally
55
5
5
82
- The financial institutions category includes only
banks that derive at least 20% of their earnings from
retail banking.
$780M
49
49
Increasing
of consumer
purchase power
- The brand reported positive earnings for the period
covered by the ranking.
48
48
Hanting
85
Brands reposition to
meet challenges of
dynamic category
The brands ranked in the BrandZ™ Top
100 Most Valuable Chinese Brands 2014
report meet these four eligibility criteria:
34
34
TOTAL VALUE OF TOP 100
CHINESE BRANDS
+6%
% of overseas consumers
77%
consider to purchase
69% 68%
Chinese brands
65% 63%
Data source: Millward Brown 2013 Going Global Study
-12%
Tongrentang
13%
TOP 50
VALUE
INCREASED
+68%
-12%
33
33
-2%
Dr
ink
s
Sp
irit
s
Be
er
Fin
an
cia
l
Ins
ura
nc
e
$19,986M
Co
mp
ute
ra
Ho
nd
me
IT
Ap
Te
Ga
pli
ch
an
mi
no
ce
ng
log
Co
y
Re
ns
tai
ole
l
s
Ap
pa
rel
99
$25,510M
98
Macro
$61,399M
$33,879M
32
32
$39,658M
31
31
+21%
7
54
5