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How to engage with the right talent

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Let the right #talent know your brand and get to know them too, before the actual hiring!

Want to know how?

Our client came to us with the requirement of hiring interns for writing/reporting stories.

#Hiring wasn’t just it. Alongside recruitment, increasing #brandawareness in Journalism colleges was their goal too.

So, we delivered.

If you want better interns for your organization, creating an engagement drive in colleges is your best bet. Don’t rely solely on intern search websites, sometimes they may not give you the best results. Conducting this activity in a short span of time with less resources is very doable.

Veröffentlicht in: Marketing
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How to engage with the right talent

  1. 1. How to engage with the right talent Aarrrmor Digital 30.05.2019
  2. 2. Recruitment drives are passe… Read on… Our client came to us with the requirement of hiring interns for writing/reporting stories. Hiring wasn’t just it, they had the vision of ‘hitting two birds with one stone’. Alongside recruitment, increasing brand awareness in Journalism colleges was their goal too. So, we delivered.
  3. 3. College Competition for Brand Awareness
  4. 4. It shouldn’t be restricted to that desperate time of filling a vacancy. Instead, keeping an eye out for good talent must be an on-going activity. After all, a good team can take your startup to places you could only wish for. Imagine having self-motivated, eager to learn members with the right aptitude in your company; working on as many projects becomes effortless. As our client recognised this, we were happy to brainstorm Attracting Talent is not a 1-time activity
  5. 5. Skeleton of our Plan We identified a Journalism college, and a brand ambassador. Then we ideated an engagement plan that also creates productive brand awareness. Step 1 -->
  6. 6. Skeleton of our Plan We came up with a plan to conduct a Photo-journalism competition. We wanted 100 students to know about client at the end of the competition and Get 3 leads for prospective interns. Step 2 -->
  7. 7. Skeleton of our Plan We worked out the mechanics of the campaign including permissions and content plan for respective channels.Step 3 -->
  8. 8. To execute We used an offline push and our student ambassador, did an incredible outreach by conducting a QnA with participants and distributing marketing materials without spamming
  9. 9. Snapshot of the campaign outcome
  10. 10. If you want better interns for your organization, creating an engagement drive in colleges is your best bet. Don’t rely solely on the intern search websites, sometimes they may not give you the best results. Conducting this activity in a short span of time with less resources is very doable. Not many agencies can help with you an integrated campaign using offline & online channels, so here we are...
  11. 11. Pressed on time? Let us organise your competition for brand awareness, Email: mili@aarrrmor.com If you have questions on this campaign, feel free to DM us on Twitter / Facebook.

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