Could your nonprofit use $10,000 a month in FREE Google advertising? Discover how to use Google Ad Grants to grow your organization today. https://learn.ally360.com/google-for-nonprofits-grant/

1. Source: http://mindbrewcreative.com/wp-content/uploads/2016/02/google-grant-management-blog.jpg
https://www.mobilecause.com/google-grants-for-nonprofits/
http://www.ppchero.com/limitations-you-need-to-be-aware-of-before-applying-for-google-ad-grants/
https://krausgroupmarketing.com/seoppc/ppc-company-discuses-google-grants-nonprofit-organizations/
https://mediacause.org/google-ad-grantspro-no-longer-accepting-applications/
https://mediacause.org/google-grantspro-is-back/
https://www.google.com/nonprofits/eligibility/
FOR
NONPROFITS
What if your nonprofit could receive
up to $10,000 a month in Google
Ads completely free of charge?
Before applying for Google Ad Grants, you will need to make sure your nonprofit is eligible.
Validated as not-for-
profit organization
Be in good standing
with home country
Registered with local
TechSoup Partner
Once you have determined that your nonprofit is eligible for Google Ad Grants, it is
time to apply. The process is straightforward and most organizations are approved.
The process of converting visitors into more formal advocates takes time and
careful interaction designed to nudge them from one phase to the next.
Every click on a Google ad is a chance for your nonprofit to make a new
connection. In a world where networking plays such an integral part in the success
of an organization, be it charitable or for-profit, finding a way to increase the traffic
to your website and start new relationships with potential donors is crucial.
Despite these limitations, Google Ad Grants is still an amazing
opportunity for charity organizations to grow their web presence,
reach new audiences, and bring in a greater number of donations.
Google Grants are currently available in 50 countries. The second set of standards
your organization must meet varies based on the country in which you are based.
Eligibility Requirements
Traffic you receive from Google often consists of first-time visitors. However, the goal
is to bring people into your network and increase their level of involvement with your organization.
Google Ad Grant Donor Funnel
Worldwide Availability
Visitor
Set up several different campaigns.
With the CPC limitations Google has in place for nonprofits, it would be
nearly impossible to use your entire allowance without running multiple
campaigns targeting different sectors of your audience.
Research keywords.
Use keywords that are specific to the content of the webpage to which
your ad is sending visitors. To get the best results and a higher ranking
on Google, you can use a keyword planner tool provided by Google.
Test Different Copy.
Keep in mind that not every person within your target audience will
respond to an approach in the same way. It is a good practice to test
3 or 4 different variations of your ad targeted to different segments of
your audience to get a clear idea of which will be most effective.
Target relevant landing pages.
Choosing the page to which your ad will direct visitors needs to be a
strategic decision made with the intent of increasing your conversion
rate. Choose a landing page, blog post, or some other piece of engaging
content that provides visitors with useful information pertaining to the
advertisement that prompted them to click.
Avoid Complicated Forms.
If you want to collect the contact information of new visitors to your site,
keep your forms short and simple. The more they must fill out, the less
likely they are to take the time to do it.
Educate visitors.
The best way to grab your visitor’s attention is by giving them useful
information that is easy to digest. Try to identify a few astounding pieces of
information that tie into your cause and will stick with your website visitors.
Get Email Addresses.
If people are spending time on your site, it means that they are that
much more likely to be interested in your cause and open to becoming
involved. If you can gather an email address, you then can follow up and
continue the dialogue your ad began.
Your ads are required to
be entirely text-based.
The ads appear only on
Google search results page.
All ads must be
keyword-targeted with a
maximum cost-per-click of $2.
To maximize exposure, get
your Quality Score as close
to 10 as possible.
Subscriber
Supporter
Donor
Ambassador
A new user searches on Google, clicks your
ad, and visits your website.
Visitor opts in for updates or downloads
a resource by submitting contact info.
Subscriber gets email and/or text that
showcases the impact of your cause.
Supporter makes a first donation or purchase.
Donor gives another one-time or recurring gift.
It is important to strategize and carefully craft well thought out advertising campaigns to use your money as efficiently
and effectively as possible. Here are some ways to make sure you are getting the most bang for your buck.
Campaign Strategy
1
2
3
4
5
6
7
There are a few items that you need to be aware of before you start.
Rules & Limitations
Underutilization
The average nonprofit will
There are more than 2 million nonprofits in the U.S. but
only 10,000 that are enrolled in the Google Grants program.
because they don't hire outside help
or are new to using the program.
While CPC limit is $2, that amounts to
a minimum of 5,000
more visits to your site
than you had before.
only use $300-$450
from their monthly $10,000