Strutta is a platform that enables companies to create and manage user generated content contests on their website or application through turnkey contest builder tools or a flexible API. The platform handles all aspects of running a contest including submissions, voting, moderation and analytics to drive engagement while protecting the brand through social media integration and fraud detection. Strutta has helped many large companies and organizations successfully run viral UGC contests that achieved significant promotional results.

1. The Contest Platform
Company Introduction
Build a Better Promotion
Please Contact: Mike Wei | Business Development | mike.wei@strutta.com | Toll Free: 1-877-477-5717 ext. 2002

2. What is Strutta?
Strutta is a platform that enables anyone to create, manage and
promote contests around User Generated Content and Social Media
Save time and money with the Strutta Contest Platform!
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3. What is a UGC Contest?
Consumers participate by uploading content to your promotion site
Videos
short films, commercials, home videos, vacation trips, sports action, V-logs,
Machinima, video game sessions
Photos
babies, pets, precious moments, landscape, Hot or Not, fashion design, modelling
Music
original songs, performances, karaoke, battle of the bands
Narrative
stories, recipes, Why I Should Win essays, punch lines to jokes
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4. Why Run a UGC Contest?
Engagement
When consumers upload their content to your contest they:
• Take ownership in the promotion
• Naturally share the contest through their social graph
• Entrants visit the site often to follow the competition
Social media drives contest virality:
• Many visit to view and vote for their favorite entries
• Voters are invested because they drive the outcome
• Voters visit the site often to follow the competition
Amplification Effect
Generate valuable crowd sourced content to be leveraged across channels:
• Paid media
• Joint Promotion Partners
• Public Relations
• Social Media
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5. UGC Is Not A Passing Fad
User Generated Content defines the web as we know it today.
The democratization empowered by digital technologies and social
media make it easy for everyone to produce and share content.
Great UGC promotions harness the power of creation and sharing.
It’s the job of marketers to create and build better promotions.
Strutta is here to help!
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6. Reason to Believe
UGC Promotions Enhance:
Brand equity Brand loyalty
Lead generation Sales initiatives
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7. Who We’ve Worked With
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8. Why Strutta?
Eliminate Complexity and Hassle
• If you’ve ever tried to run a UGC contest, you know you must either cobble
together a solution from scratch or pay the price for custom development.
• With Strutta you can easily launch a cost effective promotion with our
flexible and scalable platform.
Contest Logic Built-in
• User Submissions (media management)
• Sorting, Judging & Voting
• Multiple Rounds (bracketed tournaments, weekly draws, award show)
Flexible Platform
• Contest Builder
• Contest API
• Custom Services
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9. Strutta’s Platform
Contest Engine
Contest logic and configuration, Media management, Hosting, Serving, Voting mechanics
Contest Builder Contest API
• Complete set of tools to do it yourself • Build entirely unique promotions
• Multiple templates • White labeled front and back end
• Add your contest messaging and brand ID • Connect to existing databases
Custom Services
Campaign Strategy, Design and Development, End-user Support
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10. Builder & Dashboard
You’re in Control
Contest Builder
• Strutta allows you to create and launch a contest quickly without hassle
• Customize Strutta templates with your:
• Brand ID (logos & backgrounds)
• CSS style sheet
• Contest messaging
• Sponsor/partner logos
• URL of choice
• Select your contest model (i.e, voting, judging)
• Survey option on entry and/or voting
• Edit contest details at anytime
Dashboard
• Moderate submissions
• Message contestants and voters
• View stats and metrics
• Download entrant, voter & survey data
• Online judging interface
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11. Contest Builder Template
Add Custom Header
Page Tabs
Login options (Fixed pages and text may
(including Facebook Connect) be replaced with CSS)
Recent entries displayed
on contest home page.
Intro Photo/Video View Top Rated and search all
on Entries page.
Add Judges
(photos and bios)
Add Sponsors
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12. Contest Builder Examples
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13. API Overview
Develop on the Strutta Engine
Use the Strutta API to create your own custom contest themes and ideas. Options are limitless.
API Features Include
• Access to all features of the Strutta platform
• Contest logic
• Media processing and serving
• Vote tabulation
• Fraud detection
• Entry playlist optimization
• Complete “White Label” solution
Integrate with Existing Databases
• CRM systems
• E-commerce & gift registries
• 3rd party partners
Platform Support
• Strutta can help you break new ground with our tools
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14. API Contest Examples
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15. Key Feature: Social Integration
Amplify Your Promotion
• Contests are a more powerful marketing tool today because of the
explosion of social media
• Sharing and virality greatly extends the reach of your contest
Multiple Integration Points
• Entries are easily shared via email, Facebook, Twitter and MySpace
• Facebook Connect allows entrants & voters to login with their
Facebook account and publish contest activity to their news stream
• Branded widget allows: embed on blogs, Facebook fan pages and
voting from 3rd party web sites
Facebook
• Facebook platform contest apps
• Promotion policy workaround
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16. Key Feature: Analytics
Track the Success of Your Contest
• Contest site visits
• Number of submissions
• Entry views
• Votes cast
Social Metrics
• Links Shared
• Social media channels shared through
• Traffic multiplier
• Virality score
• Top influencers (which entrants drove the most traffic to your site)
Additional Analytics
• Easily add your own Google Analytics code via the Contest Builder
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17. Key Feature: Fraud Guard
Cheaters Never Win!
Our proprietary fraud detection works overtime to ensure the integrity and
fairness of any voting in your contest.
Protection
• Secure sign-up process
• Email authentication
• Facebook Connect
• Filters (votes per IP and more)
Dashboard Tracking
• Review suspicious activity
• Bot detection & notification
• Delete questionable votes
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18. Winning Results
$18 million worth of wedding registries 14,000 photo submissions in six weeks More than 2.5 million video views
created
Crowd sourced 1300 recipes 20 local radio station contests Winners Worldwide participation with multi-lingual
Added more than 5,000 Facebook fans compete in national voting contest site
More than 1 million votes cast
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19. Case Study
Crate & Barrel Ultimate Wedding
Campaign
Promote Crate and Barrel’s gift registry services in the
United States.
Solution
Integrated photo contest with Crate and Barrel’s wedding
registry service via Strutta API
Result
• 9,000 contest entries
“This promotion was a first for Crate and Barrel • 9,000 gift registries (min. $2000 each)
and it was essential that we select a platform • 450,000 votes cast
that was flexible, scalable and reliable. We are
very pleased with the Strutta contest platform.” • 5 million + views
-John Seebeck
Direct Marketing Business Director at Crate and Barrel http://ultimateweddingcontest.com
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20. Case Study
Tourism New Zealand Your Big Break
Campaign
Highlight the natural beauty of New Zealand and find the
greatest independent film maker.
Solution
Strutta’s platform powered the video contest site, and
supported client execution via Facebook, Twitter, blogs, and
paid media.
Result
• 1,100 Video Entries
“The Strutta team has been extremely flexible
and eager to help us achieve the best results. I • 200,000 Unique Visitors to Site
highly recommend Strutta and look forward to
• 2.5 million + Video Views
working with them in the future.”
• Created an engaged community of film makers on Facebook
- Ivan Kayser
VP at Hill & Knowlton (PR Agency for Tourism New Zealand)
http://your-big-break.com
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21. Pricing
Contest Builder Contest API Custom Services
$2500 $5000 Quote to spec
You design, set up, and launch Receive full access to the Strutta Whether utilizing the Contest
your contest with our online Contest Engine to build your Builder or API, we can help bring
tools custom site or application your vision to life
Pricing for the Contest Builder and API is based on a single contest, up to 3 months
in duration. Extended promotion windows and multi-contest pricing are available.
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22. Platform Benefits
• Saves development time and resources
• Branded experience
• Single web destination
• Manage contest logistics
• Supports sponsors and partners
• Integrates with social media platforms
• Proprietary fraud tracker preserves brand integrity
• White label solution through Strutta API
• 100% scalable and customizable
• All media hosting and end-user delivery included in the service
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23. Please Contact: Mike Wei | Business Development | mike.wei@strutta.com | Toll Free: 1-877-477-5717 ext. 2002