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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Effective Presentations
JUNE 17, 2013 • INTELLIGENT.LY
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
@miketrap
#How2Present
2
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
It’s almost a cliché…
3
We want more of this. We make more of this.
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Most presentations suck.
•  Suck to sit through as audience member.
•  Fail to achieve intended result.
•  Problem goes beyond slide design.
•  Form follows function.
•  Here’s how you can do better.
4
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Top 10 Tips
5
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
10. Have a point.
•  Sound obvious?
•  Point of the last presentation you saw?
How about the 3 before that?
•  Most presentations are about as specific
and conclusive as the phone book.
6
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Why are you presenting?
To change what a group of
people thinks, feels, or does
about something specific.
7
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
The PointMeeting Objective
To make you a more
effective presenter.
8
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Communications 101
Current
State
Desired
StateSupport
Key Thought
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
9. Start with structure.
•  What substantive argument will get them
from Point A to Point B?
•  What is the logical progression of that
argument over the course of n slides?
•  Start there, and you’re halfway home.
10
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Here’s How
•  Create an "Agenda" slide that lists each
section of the presentation, based on
your logical argument.
•  Stack the section headers.
•  Make a copy for each section, to
indicate the start of each section.
11
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
12
The Setup
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
13
The Rules
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
8. Show their progress.
•  Creates a spine for your presentation.
•  Gives audience a sense of where they've
been, where they are, where they're going.
•  Makes us feel good. We all want to move
forward, make progress. Puts us at ease.
14
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
7. Tell them 3 times.
•  Media is bought on reach and frequency.
–  Target needs a message 3x before it sticks.
•  Tell them what you’re going to say, tell them,
and tell them what you said.
–  Meeting Objectives states the point
–  Agenda reinforces the progression
–  Conclusion re-states both
•  A little repetition of key ideas is a good thing.
15
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
6. Entertain, Inform, Promote.
•  In that order of priority.
– Guy Kawasaki thing. Served me well.
•  NO PRE-ROLL.
– Rude, good way to become a presenter
people want to see less of.
•  Draw them in, with a little... zip.
16
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
5. Start strong.
•  Consider starting with what people really
want from a speaker: A story.
–  Stories are universal, accessible, engaging.
•  But an anecdote or even an idealized fiction
that people can relate to immediately.
–  Not some joke, unrelated to your point.
•  Entertain and inform simultaneously, a
tough combination to beat.
17
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
4. Have good slides.
18
http://amzn.to/19drEgz
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Louis CK
•  I don't stop eating when I'm full.
•  The meal isn't over when I'm full.
•  It's over when I hate myself.
19
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Louis CK
“It’s over when I
hate myself.”
20
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
3. Show the punchline.
•  You > Your Slides
–  Don’t stand there and read them. Please.
•  Relax, and talk. Pretend you’re a person. Talk
to individual people, all around the room.
•  Use each slide to emphasize a single idea in
the flow of your pitch.
–  A cue for the audience about what’s important.
21
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
2. Keep it short.
•  Have an hour? Speak for 40 minutes. Half
hour? Talk for 20.
•  Got 5 minutes? Build your "Agenda" slide
one header at a time, and spend a half a
minute explaining what's most important in
each section. Then ask for questions.
•  Your goal is not to get through your slides.
It's to move individual people in your
audience from Point A to Point B.
22
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
1. Practice.
•  No matter how good your presentation is,
practice will help you refine it.
•  No matter how experienced a presenter
you are, practice will make you smoother
and more relaxed come game time.
•  Great decks are honed over time…
23
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Copy comedians.
http://amzn.to/17T2INI
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
What to take away…
•  Have a point.
•  Start with structure.
•  Show their progress.
•  Tell them 3 times.
•  Entertain, Inform,
Promote.
•  Start strong.
•  Have good slides.
•  Show the punchline.
•  Keep it short.
•  Practice.
25
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Agenda
The Setup
The Rules
Q&A
The Exercise
Conclusion
26
Questions & Answers
©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
27
The Exercise
thank you.
@miketrap

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How to Make More Effective Presentations

  • 1. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Effective Presentations JUNE 17, 2013 • INTELLIGENT.LY
  • 2. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. @miketrap #How2Present 2
  • 3. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. It’s almost a cliché… 3 We want more of this. We make more of this.
  • 4. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Most presentations suck. •  Suck to sit through as audience member. •  Fail to achieve intended result. •  Problem goes beyond slide design. •  Form follows function. •  Here’s how you can do better. 4
  • 5. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Top 10 Tips 5
  • 6. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 10. Have a point. •  Sound obvious? •  Point of the last presentation you saw? How about the 3 before that? •  Most presentations are about as specific and conclusive as the phone book. 6
  • 7. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Why are you presenting? To change what a group of people thinks, feels, or does about something specific. 7
  • 8. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. The PointMeeting Objective To make you a more effective presenter. 8
  • 9. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Communications 101 Current State Desired StateSupport Key Thought
  • 10. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 9. Start with structure. •  What substantive argument will get them from Point A to Point B? •  What is the logical progression of that argument over the course of n slides? •  Start there, and you’re halfway home. 10
  • 11. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Here’s How •  Create an "Agenda" slide that lists each section of the presentation, based on your logical argument. •  Stack the section headers. •  Make a copy for each section, to indicate the start of each section. 11
  • 12. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Agenda The Setup The Rules Questions & Answers The Exercise Conclusion 12 The Setup
  • 13. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Agenda The Setup The Rules Questions & Answers The Exercise Conclusion 13 The Rules
  • 14. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 8. Show their progress. •  Creates a spine for your presentation. •  Gives audience a sense of where they've been, where they are, where they're going. •  Makes us feel good. We all want to move forward, make progress. Puts us at ease. 14
  • 15. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 7. Tell them 3 times. •  Media is bought on reach and frequency. –  Target needs a message 3x before it sticks. •  Tell them what you’re going to say, tell them, and tell them what you said. –  Meeting Objectives states the point –  Agenda reinforces the progression –  Conclusion re-states both •  A little repetition of key ideas is a good thing. 15
  • 16. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 6. Entertain, Inform, Promote. •  In that order of priority. – Guy Kawasaki thing. Served me well. •  NO PRE-ROLL. – Rude, good way to become a presenter people want to see less of. •  Draw them in, with a little... zip. 16
  • 17. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 5. Start strong. •  Consider starting with what people really want from a speaker: A story. –  Stories are universal, accessible, engaging. •  But an anecdote or even an idealized fiction that people can relate to immediately. –  Not some joke, unrelated to your point. •  Entertain and inform simultaneously, a tough combination to beat. 17
  • 18. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 4. Have good slides. 18 http://amzn.to/19drEgz
  • 19. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Louis CK •  I don't stop eating when I'm full. •  The meal isn't over when I'm full. •  It's over when I hate myself. 19
  • 20. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Louis CK “It’s over when I hate myself.” 20
  • 21. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 3. Show the punchline. •  You > Your Slides –  Don’t stand there and read them. Please. •  Relax, and talk. Pretend you’re a person. Talk to individual people, all around the room. •  Use each slide to emphasize a single idea in the flow of your pitch. –  A cue for the audience about what’s important. 21
  • 22. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 2. Keep it short. •  Have an hour? Speak for 40 minutes. Half hour? Talk for 20. •  Got 5 minutes? Build your "Agenda" slide one header at a time, and spend a half a minute explaining what's most important in each section. Then ask for questions. •  Your goal is not to get through your slides. It's to move individual people in your audience from Point A to Point B. 22
  • 23. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. 1. Practice. •  No matter how good your presentation is, practice will help you refine it. •  No matter how experienced a presenter you are, practice will make you smoother and more relaxed come game time. •  Great decks are honed over time… 23
  • 24. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Copy comedians. http://amzn.to/17T2INI
  • 25. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. What to take away… •  Have a point. •  Start with structure. •  Show their progress. •  Tell them 3 times. •  Entertain, Inform, Promote. •  Start strong. •  Have good slides. •  Show the punchline. •  Keep it short. •  Practice. 25
  • 26. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Agenda The Setup The Rules Q&A The Exercise Conclusion 26 Questions & Answers
  • 27. ©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED. Agenda The Setup The Rules Questions & Answers The Exercise Conclusion 27 The Exercise