"Most presentation workshops focus on building better slides. That’s an important part of the process, but what about how to structure your presentation, and ensure whatever result you’re trying to achieve? How can you more effectively build the content of a presentation to do what every presentation is really trying to achieve… moving a group of people from Point A, to Point B? Here's a structured, logical approach to developing presentations that get RESULTS, featuring entrepreneur, brand guru and PowerPoint Jedi Mike Troiano."

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Effective Presentations
JUNE 17, 2013 • INTELLIGENT.LY

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@miketrap
#How2Present
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It’s almost a cliché…
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We want more of this. We make more of this.

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Most presentations suck.
• Suck to sit through as audience member.
• Fail to achieve intended result.
• Problem goes beyond slide design.
• Form follows function.
• Here’s how you can do better.
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Top 10 Tips
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10. Have a point.
• Sound obvious?
• Point of the last presentation you saw?
How about the 3 before that?
• Most presentations are about as specific
and conclusive as the phone book.
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Why are you presenting?
To change what a group of
people thinks, feels, or does
about something specific.
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The PointMeeting Objective
To make you a more
effective presenter.
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Communications 101
Current
State
Desired
StateSupport
Key Thought

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9. Start with structure.
• What substantive argument will get them
from Point A to Point B?
• What is the logical progression of that
argument over the course of n slides?
• Start there, and you’re halfway home.
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Here’s How
• Create an "Agenda" slide that lists each
section of the presentation, based on
your logical argument.
• Stack the section headers.
• Make a copy for each section, to
indicate the start of each section.
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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Setup

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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Rules

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8. Show their progress.
• Creates a spine for your presentation.
• Gives audience a sense of where they've
been, where they are, where they're going.
• Makes us feel good. We all want to move
forward, make progress. Puts us at ease.
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7. Tell them 3 times.
• Media is bought on reach and frequency.
– Target needs a message 3x before it sticks.
• Tell them what you’re going to say, tell them,
and tell them what you said.
– Meeting Objectives states the point
– Agenda reinforces the progression
– Conclusion re-states both
• A little repetition of key ideas is a good thing.
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6. Entertain, Inform, Promote.
• In that order of priority.
– Guy Kawasaki thing. Served me well.
• NO PRE-ROLL.
– Rude, good way to become a presenter
people want to see less of.
• Draw them in, with a little... zip.
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5. Start strong.
• Consider starting with what people really
want from a speaker: A story.
– Stories are universal, accessible, engaging.
• But an anecdote or even an idealized fiction
that people can relate to immediately.
– Not some joke, unrelated to your point.
• Entertain and inform simultaneously, a
tough combination to beat.
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4. Have good slides.
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http://amzn.to/19drEgz

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Louis CK
• I don't stop eating when I'm full.
• The meal isn't over when I'm full.
• It's over when I hate myself.
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Louis CK
“It’s over when I
hate myself.”
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3. Show the punchline.
• You > Your Slides
– Don’t stand there and read them. Please.
• Relax, and talk. Pretend you’re a person. Talk
to individual people, all around the room.
• Use each slide to emphasize a single idea in
the flow of your pitch.
– A cue for the audience about what’s important.
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2. Keep it short.
• Have an hour? Speak for 40 minutes. Half
hour? Talk for 20.
• Got 5 minutes? Build your "Agenda" slide
one header at a time, and spend a half a
minute explaining what's most important in
each section. Then ask for questions.
• Your goal is not to get through your slides.
It's to move individual people in your
audience from Point A to Point B.
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1. Practice.
• No matter how good your presentation is,
practice will help you refine it.
• No matter how experienced a presenter
you are, practice will make you smoother
and more relaxed come game time.
• Great decks are honed over time…
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Copy comedians.
http://amzn.to/17T2INI

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What to take away…
• Have a point.
• Start with structure.
• Show their progress.
• Tell them 3 times.
• Entertain, Inform,
Promote.
• Start strong.
• Have good slides.
• Show the punchline.
• Keep it short.
• Practice.
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Agenda
The Setup
The Rules
Q&A
The Exercise
Conclusion
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Questions & Answers

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Agenda
The Setup
The Rules
Questions & Answers
The Exercise
Conclusion
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The Exercise

28. thank you.
@miketrap