SmallBiz Tracks Week in Review: August 16, 2014

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A review of posts and podcasts from ConverStations and SmallBiz Tracks, published from August 10 - August 16, 2014. Click on slide images to view post or podcast.

Small Business & Entrepreneurship

Week In Review
Posts and Podcasts
August 10 – August 16, 2014
from
Click images in a slide to visit either a blog post or a podcast episode
ConverStations #SBTDshow

Hi, my name is Mike Sansone. I’ve been writing on ConverStations since
2006 and also host a daily podcast show on SmallBizTracks. These weekly
reviews point to the posts and shows. Here’s to your success in building a
better presence for your business.

Best Practices & Elements of Landing Pages

4 Steps to Improve Your Marketing Strategy

SBTD 39 Social Media as a Sounding Board

SBTD 40 Should I Hire an Answering Service?

SmallBiz Tracks 800-825-9973
ConverStations Blog (since 2006)
SmallBiz Tracks Daily Podcast #SBTDshow
@mikesansone mike@smallbiztracks.com

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Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks?   Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things. In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success. This includes: Audiences: Where to focus and prioritize and in what order. Ads: We'll cover ad types and what ad content your offering should be focused around. Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns. Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.

The Facebook Ads Blueprint- Why most fail, but you won’t.

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Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence… Ready? On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY]. There are 5 elements you need to include in an effective content marketing plan... 1- Date 2- Author 3- Post Type (How-To Post, List Post, etc) 4- Vehicle (text, video, audio, image) 5- Category (The broad topic of the post) The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content. To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet. Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...

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SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.

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SmallBiz Tracks Week in Review: August 16, 2014

1. Week In Review Posts and Podcasts August 10 – August 16, 2014 from Click images in a slide to visit either a blog post or a podcast episode ConverStations #SBTDshow

2. Hi, my name is Mike Sansone. I’ve been writing on ConverStations since 2006 and also host a daily podcast show on SmallBizTracks. These weekly reviews point to the posts and shows. Here’s to your success in building a better presence for your business.

3. Chew Smaller

4. Driving Car Comfy (Not Savvy)

5. Go Get One More

6. Best Practices of Email Marketing

7. Best Practices & Elements of Landing Pages

8. 4 Steps to Improve Your Marketing Strategy

9. SBTD 38 Think With Imaginosity (LIFT)

10. SBTD 39 Social Media as a Sounding Board

11. SBTD 40 Should I Hire an Answering Service?

12. SBTD 41 A Model of Consistency

13. SBTD 42

14. SmallBiz Tracks 800-825-9973 ConverStations Blog (since 2006) SmallBiz Tracks Daily Podcast #SBTDshow @mikesansone mike@smallbiztracks.com