Email Marketing Basics- How to build a Email Marketing list and the best tools and techniques to use.

1. Email Marketing 101
Create, Grow, Deliver, Get Results
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2. Supercharge!
Make List Building Your 2014 Goal!
This Presentation Covers:
● Email Marketing 101
● Application
● New Email Partner Program
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3. 1) How to Write E-mail Content That
Converts
THAT FIRST IMPRESSION
• Once Subscribed - What Do They See First?
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• Fulfill The Promise Made At Point of Opt-In
• Set Future Expectations - What’s Coming Next?!
• Build The Relationship - Content & Value
• Establish Your Authority

4. 1) How to Write E-mail Content That
Converts
CREATING GREAT CONTENT
• Brevity Is Key - Short Articles or Videos - “How To”
• News - Updates - Events - Product Info - Variety
• Follow Through - Overdeliver
• Offers - List Only Discounts - Unobtrusive
• Establish Your Authority
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5. 2) Follow Up Timing
OPTIMIZE YOUR FOLLOW UP EMAILS
• Sufficient Content In The Can - 1-2 Weeks Worth
• Consistency - Same Time & Days Ongoing
• 1-3 Emails/Week - Tues/Wed/Thursday Most Popular
• Time Of Day Is Niche Specific - Before 9 AM Is The Norm
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6. 3) Increasing Open Rates
WRITING SUBJECT LINES
• BREVITY - ORIGINALITY
• Grab Attention & Arouse Curiosity
• Positive Emotional Response
• Specific & Accurate
• Test & Measure
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7. 4) Optimizing Deliverability
AVOIDING THE JUNK MAIL FOLDER
• Spam Filters
o Subject Lines
o Email Address
• “From” Email
o Reputation
o Domain - Yours or GMail
o Personalize
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8. 5) Keeping Subscribers
RETAINING YOUR SUBSCRIBER BASE
• Permission Reminders
o Consistent
o Brief & Simple
• High Quality Content - Best Protection
• Request White Listing
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9. 6) Avoiding Advanced SpamFilters
CLOAKING YOUR LINKS
• Spammy Affiliate Links
• Redirects
o cPanel
o Domain Vendor - e.g. GoDaddy
o Wordpress Plugin
• Your Own Domain - http://yourdomain.com/pagename
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10. 7) Growing Your Subscriber Base
EXPLODE YOUR LIST QUICKLY
• Motivation - The Shameless Bribe
o Giveaways - Free Report/Product/Resource
o Secret Video Access
o Insider Information
• Traffic
o Squeezepage
o Solo Ads
o Ad Swaps
o Co-Subscribers
o Popups - Sliders - Exit Traffic

11. Email Capture Pages
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12. Newsletter Template Example

13. Get Started Now!
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