General+ rf platform v1

Patent Pending Technology | Proprietary and Confidential | © Respond Now, LLC & Respond Fast. 2019 - All rights reserved. 1
Direct response through voice.
Prepared for: Add logo

• Who we are
• The landscape
• The opportunity for you
and your clients
• How it works
• Next steps
What we will cover

Respond Fast makes it easy for
consumers to use their smart speakers
like Amazon Alexa and Google Assistant
to respond to your advertising offers.
Mike Gunderson is the founder of
Gunderson Direct, a direct marketing
agency that helps businesses drive new
leads and close more sales through
traditional offline channels, especially
direct mail. He brings over 20 years in
direct response marketing.
Built by direct
response
professionals
for a complex and
evolving
multi-channel
marketplace

• ADOPTION: 53 million Americans own a smart speaker
like Amazon Alexa or Google Home. That’s 21% of the
adult population, in just 2+ years on the market.
• ACCESSIBLE: 30% of Americans who have owned
a smart speaker for more than a year now own
3 or more units.
• AUDIBLE CONTENT: 39% of new smart speaker owners
listen to podcasts on their devices at least weekly.
• PENETRATION: Amazon Alexa and Google Home make
up more than 85% of the U.S. smart speaker market!
• ENTHUSIASM: 61% of new smart speaker owners have
encouraged their friends to purchase a device.
• DRIVE TIME: October 2019 Amazon partners with GM to
make Amazon Alexa native in 2018+ models.
Explosive growth in
smart speaker
adoption presents a
once in a generation
opportunity

• Radio/Podcasts
• Direct mail
• Packaging
• Outdoor advertising
• Print & collateral
• DRTV/Video
• Smart speaker
Respond Fast
delivers a Voice
Activated Call to
Action (VACTA)
for your clients’
campaigns
PATENT
PENDING

Respond Fast
provides an
innovative and
easy-to-use way to
connect customers
and brands
“Launch
Respond Fast”

Achieve clear
campaign attribution
for offline channels
using a unique
phrase or code
This 12 digit numeric code is unique to an
individual and can be used to identify the
prospect quickly and take next steps.
This phrase is unique to the campaign and
allows marketers to quickly measure the
success of their campaigns.
Best used for direct mail, receipts, packaging slips or
anywhere variable data printing is available.
7227 1234 4321
RETIRE SMART

Respond Fast to:
In-podcast offers
Engage and connect
with podcast
listeners – in context!
“Just say to your Alexa or
Google Assistant, launch
Respond Fast and use the
phrase Headspace”

Capture hands-free
drive-time
responses with
accurate attribution
“Just say to your Alexa or
Google Assistant, launch
Respond Fast and use the
phrase Ring 100”
Respond Fast to:
Direct Response Radio

Respond Fast to:
Voice your vote
Maximize and
measure audience
engagement
“Just say to your smart
speaker, launch Respond Fast
and use the phrase
American Idol”

Sign up prospects
with 100%
attribution to
direct mail
“Just say to your smart speaker,
launch Respond Fast
and mention code
7227-1234-5678”
Respond Fast to:
Direct Mail

Fulfill coupon offers
directly to
your customers
via text message
speaker, launch Respond
Fast and mention Bed Bath
& Beyond Coupon”
Respond Fast to:
Direct Mail

Deepen brand
engagement through
interactive, custom
content delivery
speaker, launch Respond
Fast and mention Honey Nut
Cheerios recipes”
Respond Fast to:
On-Package Promotions

Provide authoritative
answers to common
customer questions
— on demand
“Dosage questions?
Ask your smart speaker to
launch Respond Fast,
mention Children’s Tylenol”
Respond Fast to:
Product Usage Questions

Capture customer
feedback in the
moment — from simple
likely-to-recommend to
branched, qualitative
surveys
“Ask your smart speaker
to launch Respond Fast.
Mention how’s my
Domino’s?”
Respond Fast to:
Customer Surveys

“Just say to your smart speaker,
launch Respond Fast and use
the phrase LendingTree”
Respond Fast to:
Direct Response TV
Consumer
engagement from
the comfort of
their couch

A unique phrase or code
identifying your campaign is
printed, shown and/or announced
on your advertising.
Then, the prospect gets a text
with a coupon, website link, or
other useful information right
to their mobile device!
The prospect asks their smart
speaker to “launch Respond Fast”
and provides their unique phrase
“You Win”.
1 2 3
Compare loans in seconds
Direct Response TV

Endless possibilities
Using texting as the fulfillment protocol
allows for a unique and impactful
brand experience.
Whatever the experience,
we can provide it to your
customers.
• Custom text and URL’s
• Coupons
• Photos
• Videos
• Product information
• Dosage information
• Instructions
• Brand story
• Unique codes

Build and launch
your campaigns in
minutes!
Respond Fast is powered by a
high availability, auto-scaling
microservice cloud architecture built
entirely on Amazon AWS.

Campaign set up
is a breeze
In just a few minutes you can build and
launch your campaigns, all without
having to submit to Google or Amazon.

Prompts are
easy to configure,
and responses can
be captured across a
range of popular
field types

Use the default,
or any voice talent
associated with
your brand

Review the flow, and
you’re ready to go

Watch the results
roll in — in real time
• Responses
• Date & time of the response
• Campaign attribution
• Custom data collection
• Participant code
• Mobile number
• Device type

View all your
campaigns at a
glance from your
dashboard

Simple and
affordable pricing

Give your
brand a voice
Let’s make your clients next campaign
even more successful with Respond Fast.
Get started now!
Mike Gunderson
CEO, Respond Fast
mike@respond-now.com
Get my contact info sent straight to your mobile,
just tell your Alexa or Google Assistant
"Launch Respond Fast" and use code "8801"

Voice Activated Call to Action (VACTA) is here.
Let us show you how you can deploy it
for your next campaign!
RespondFast.com
Watch the video:
rspnw.com/rf-video

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