Don't laugh until you've tried it. We're not building for us, we're building for the users.

1. A/B Testing
Which way does you duck face?

2. WHO IS THIS GUY?
@MPMIKE
BoldGrid
EVANGELIST
Joomla World Conference
SPONSORSHIP MANAGER
Open Source Matters, INC
TREASURER
Husband, video game lover,
former Disney Cas Member,
owner of a wonderful dog.
OTHER
Chapter 1: Bullet Slide Page: 2

3. CONTROLLED

4. STATISTICALLY RELEVANT

5. MICRO TESTING

6. WHAT TO TEST?

7. BUTTONS

8. TEXT

9. IMAGES

10. EVERYTHING

20. PLAY & HAVE FUN!
Chapter 1: Bullet Slide Page: 20

21. DOTCOMSECRETSLABS.COM/FREE-BOOK

28. LIVE DEMO

29. A/B Testing
Which way does you duck face?