Social Media Beyond Basics
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More than stats - the method behind the madness of social media
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Social Media Beyond Basics
- 1. Social Media - Beyond the Basics
- 4. The five motivators behind social media
- 5. The five motivators behind social media • relationship
- 6. The five motivators behind social media • relationship • emotion
- 7. The five motivators behind social media • relationship • emotion • information
- 8. The five motivators behind social media • relationship • emotion • information • promotions
- 9. The five motivators behind social media • relationship • emotion • information • promotions • savings
- 10. The 5 key steps to Social Media
- 11. The 5 key steps to Social Media • plan
- 12. The 5 key steps to Social Media • plan • create
- 13. The 5 key steps to Social Media • plan • create • execute
- 14. The 5 key steps to Social Media • plan • create • execute • measure
- 15. The 5 key steps to Social Media • plan • create • execute • measure • rinse & repeat
- 16. Social Media = • • • • • •
- 17. Social Media =writing a story • • • • • •
- 18. Social Media =writing a story • Who? • What? • Where? • When? • Why? • How?
- 19. What?
- 20. What? • what is your goal?
- 21. What? • what is your goal? • what is your message?
- 22. What? • what is your goal? • what is your message? • what is your voice?
- 23. Who?
- 24. Who? • who are you trying to reach?
- 25. Who? • who are you trying to reach? DEMOGRAPHICS!
- 26. Who? • who are you trying to reach? DEMOGRAPHICS! Agency Speak Demographics Gender Age Income male 18-24 less than $30,000 female 25-54 $30,000 - $49,000 18-34 $50,000 - $74,000 35-64 $75,000 - $100,000 35+ $100,000+ 65+
- 27. Who? • who are you trying to reach? DEMOGRAPHICS! Web 2.0 speak demographics • young teens (12 -17) • youth (18 -21) • millennials (22 -26) • generation x (27-40) • young boomers (41-50) • older boomers (51-61) • seniors (62 plus)
- 28. Who? • who will do the heavy lifting?
- 29. Who? • who will do the heavy lifting? • plan • create • execute • measure
- 30. Who? • who will do the heavy lifting? • plan brand strategist • create • execute • measure
- 31. Who? • who will do the heavy lifting? • plan brand strategist • create art / copy / photos / video • execute • measure
- 32. Who? • who will do the heavy lifting? • plan brand strategist • create art / copy / photos / video • execute community manager • measure
- 33. Who? • who will do the heavy lifting? • plan brand strategist • create art / copy / photos / video • execute community manager • measure brand strategist
- 34. Where? • where do you say it?
- 35. Where? • where do you say it?
- 36. Where? • where do you say it? TIP: Don’t forget the “niche” social networks
- 37. When? • when do you say it?
- 38. When? • when do you say it? Think like your target!
- 39. When? • when do you say it? Think like your target! • time of day
- 40. When? • when do you say it? Think like your target! • time of day • day of the week
- 41. When? • when do you say it? Think like your target! • time of day • day of the week • cultural habits
- 42. Why? • why does your audience want to interact with you?
- 43. Why? • why does your audience want to interact with you? CONTENT!
- 44. Why? • why does your audience want to interact with you? CONTENT! 3 types of content • planned • ad-hoc • conversational
- 45. How?
- 46. How? • how are we doing?
- 47. How? • how are we doing? ROI
- 48. How? • how are we doing? # ROI of
- 49. How? • how are we doing? # ROI of engagement = interactions / touches
- 50. How? • how are we doing? # ROI of engagement = interactions / touches measurement = quality vs quantity
- 51. Questions?
- 52. Social Media - Beyond the Basics Mike Craney mike@ewbullock.com www.ewbullock.com slideshare.net/MikeCraney twitter.com/CraneyMC facebook.com/mike.craney