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Social media for non-profit foundations

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Mike Boehmer
Mike Boehmer

An overview given to executives of non-profit foundations in the largest heathcare system in Ohio and one of the largest in the country.

BusinessTechnology
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Social Media overview How could this help donor relations?
What is social media? Blogs Facebook YouTube Twitter LinkedIn Foursquare Google+ And many, many more…
Why social media marketing? 165 million Americans using social networks by 2014 57% of 55-64 year olds 28% 65 or older 142 million read blogs by 2013 One third of female social networkers check Facebook first thing in the morning!
Why social media marketing? Build awareness Enhance reputation Drive traffic to website Bolster proactive media relations Increase reach of message Converse with “brand advocates”
How do you use social media for relationship building, reputation mgt. … ,[object Object]
Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights

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Social media for non-profit foundations

  • 1. Social Media overview How could this help donor relations?
  • 2. What is social media? Blogs Facebook YouTube Twitter LinkedIn Foursquare Google+ And many, many more…
  • 3. Why social media marketing? 165 million Americans using social networks by 2014 57% of 55-64 year olds 28% 65 or older 142 million read blogs by 2013 One third of female social networkers check Facebook first thing in the morning!
  • 4. Why social media marketing? Build awareness Enhance reputation Drive traffic to website Bolster proactive media relations Increase reach of message Converse with “brand advocates”
  • 5.
  • 6. Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights
  • 7. Sharing – Broadcasting news and information
  • 8.