When Immaterial and material worlds Melt. This will be part of my upcoming book.

1. WHEN
IMMATERIAL
AND
MATERIAL
WORLDS
MELT Something new,
something old, BETA
something Melt!
B Y M I I K K A L E I N O N E N

2. This is the
WORLD
of humans.

3. It can be
devided
in two.

4. IMMATERIAL
MATERIAL

5. Defining
Qualities?

6. Scarcity

7. Abundance
Scarcity

8. Abundance
Fierce competition is
driving companies
to search for
a competitive edge
from immaterial
world.

9. Abundance
"Thinking
outside
the box"

10. FOR EXAMPLE:
Brand
IMMATERIAL
MATERIAL
Product

11. FOR EXAMPLE:
Values,
Stories
IMMATERIAL
MATERIAL
Companies

12. As a combination of
fierce competition
and technological
advances....

13. ...the material world
is pushing itself into
the immaterial
world...

14. ...and many
everyday elements
are losing their
material form.

15. Information

16. News
Entertainment

17. Discussions

18. Social
relationships

19. At the same time
the immaterial
world is finding
material forms.

20. Thinking

21. Sharing
emotions

22. Where material meets immaterial.
WELCOME
TO THE ERA OF
MEL .
T

23. Lets look at Melt from a web
service perspective.

24. What makes
a great web service?

25. 1
It moves
something
from it's 1
material
form.

26. 2
2
It makes
something
1
immaterial
more
material.

27. 2
3
1
3
It has a significant affect on
the material world.

28. 4
It has a significant affect on
the immaterial world.
4 2
3
1

29. 4 2
5
3
1
5
It melts.

30. 4
It has a significant affect on
the immaterial world.
4 2
1 2
5
It moves It makes
something something
from it's 3 immaterial
1
material more
form. material.
3 5
It has a significant affect on It melts.
the material world.

31. is the master of Melt.
4 2
5
3
1

32. What's Your
Melt Strategy?
4 2
5
3
1

33. By
MIIKKA
LEINONEN