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2012 Social Media Lunch & Learn

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Mighty Casey Media Inc.
Mighty Casey Media Inc.

The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!

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Social Media 101 @Mighty Casey Media LLC
OK - so what IS Social Media? @Mighty Casey Media LLC
Why use it? Tell your story Create a community Learn something Teach something Build something @Mighty Casey Media LLC
It’s all about CONTENT Share relevance, not trivia What story are you telling? Build engagement: be human Who, what, when, where, why, how @Mighty Casey Media LLC
Most critical tool: Two of these - use ‘em @Mighty Casey Media LLC
twitter It’s a cocktail party conversation @Mighty Casey Media LLC
#hashtags use your core keywords you’re a subject matter expert in ... what? find friends, influence people @Mighty Casey Media LLC
Some tools: and more appear all the time ... @Mighty Casey Media LLC
facebook now we’re at a dinner party
what to share ask for new ideas & feedback share your stories (blog posts, etc.) it is NOT all-about-you ACT on what you hear from your customers!
Rules for sharing 1. Don’t post anything you wouldn’t want to see on the front page of the NY Times, above the fold. 2. When in doubt, refer back to Rule 1.
LinkedIn you’re attending an industry conference
Show expertise build a company page share your blog posts join groups ask and answer questions recommend colleagues & vendors
Speaking of blogs if you do only one “social” thing, make it blogging establish an editorial calendar follow it use a comment management system
Platforms
Ready for your closeup? Camera-shy? Use PowerPoint. Keep them short and snappy. Funny REALLY helps here.
the new kid adds to your Google search weight social-media insiders hang here some great tools like Hangout
Say what? comments are awesome use them in both directions manage them actively
Where are you? Great engagement tools for brick and mortar businesses Offer deals, get instant feedback
Managing it all organizing chaos
Brand Management 101 always be listening draw up an SM policy enforce that policy never be defensive ALWAYS tell the truth!
Want to learn more? Oct. 19, 2012 Social Media 1/2 day course 8:30am - 1:00pm Register on techead.com/training-calendar @Mighty Casey Media LLC
Recommended Reading • Mashable • Social Media Today • Buzzfeed • TechCrunch • ReadWriteWeb

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2012 Social Media Lunch & Learn

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