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Presentatie Fontys 200109 Public

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Michiel Gerbranda
Michiel Gerbranda

A presentation about the changes in marketing and communication. Traditional media is not longer effective trough the rise of interactive social media. Brandingis changed.

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Tenminste Houdbaar Tot: zie deksel! RECLAME OVER DATUM!
“MOVEMENTS ARE AT THE HEARTH OF CHANGE AND GROWTH…” Seth Godin, Meatball Sundea Veranderingen
SORRY!
ONTSLAGGOLF
Filmpje ‘Dramatic Swift in Marketing Reality http://www.vimeo.com/2753002
Michiel Gerbranda Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg
FEAR TRUST
<foto van advertentie>
Billboard
INFORMATIE KENNIS CULTUUR
WAAROM?!
CRISIS 108 miljoen (Q3) Bron: SPOT
Commercial EIFELL http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110
Commercial XS4ALL http://nl.youtube.com/watch?v=KWXSzQSdSOs
Organizing without organizations v “Here comes everybody”, Clay Shirky, 2008
Branding verandert
Networked Information Environment
POWERRRRR!
Filmpje ‘De Échte Ziggo’ http://nl.youtube.com/watch?v=d3ReDIjTctE
Filmpje ‘Ziggo is Kut’ http://nl.youtube.com/watch?v=6F3PahG8T1I 1.200 x bekeken
BELANGRIJKSTE MEDIUM
ONLINE TIJD VERDUBBELD
GROOT GROTER GROOTST
MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID
Share product images Customers who bought Share with friends this book also bought Average customer External reviews review Amazon.com sales rank 10/90 Books on related topics Customers were also Customer tags interested in What do customers buy Rate this item after viewing this item Customer reviews Customers discussions Most helpful reviews List-mania Guide-mania Customers who bought items in your history also bought…
Enterprise 2.0
ORGANISEER JEZELF
PROFILEER JEZELF
WORD SOCIAAL
DON’T SELL PRODUCTS PEOPLE DO!
Q&A’s PERSONAL BLOGGING GRATIS BRANDING E-MAILINGS DIGITAAL FORA PLAZA’S MINDZ DNA EVENT BUSINESSMODEL SOFTWARE CIRKELS COACHING PRIVATE MINDZ|MONITOR LABELS WIKI’S BRANDED PLAZA’S WIDGETS TAGGING INTERNATIONAAL MINDZ|STYLE
Michiel Gerbranda MSc Oprichter / Eigenaar OOGT Communicatie ../michielg ../michielgerbranda ../michielgerbranda ../gerbranda ../michieloogt ../melltjeg

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