MACs Women's Group shares some techniques you can use that will change the way you approach sponsorship opportunities and walk away with a new revenue stream in the form of sponsorship dollars.

1. Corporate
Sponsorship 101
3 questions to get you started

2. Common Misconceptions
“My business is too
small. Sponsorship
is for “big”
companies
” “We cannot offer much
value to sponsors”.
By answering the following questions, you
will realize that your company can add value
to sponsors by building relationships with
brands that fit your mission.

3. What is the benefit?
 When seeking sponsorship, remember why they benefit.
A company sponsors an event for either brand awareness,
lead generation or corporate social responsibility. Provide
examples and generate innovative ideas for brand building
that will help your sponsor get the maximum bang for his
buck. Understand their business needs and explicitly state
and show what places can be branded, what activities can
be done at the venue, and so on.
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4. Why is my audience valuable?
This is perhaps the most important thing for your sponsor.
Consider which companies align with your brand and want
to talk to your audience.
Information you should provide:
 Who is your audience?
 How many will come?
 Demographic information (age, education, profession, income
group)
 Promotion and Media Plans to attract the audience
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5. How is my event credible?
Build Credibility
 A company is always weary
about what the outcome of
their sponsorship will be.They
might not get what they
signed up for and end up losing
money. In order to build your
credibility as the host, provide
the potential sponsor some
information about previous
events.
To include in proposal:
 CD full of images, videos, and
highlights
 Testimonials from attendees
and sponsors
 Add some PR clippings
 List of previous sponsors and
their benefits
 Attendance highlights and
demographic
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6. Keep in Mind
Seeking sponsorship is not
necessarily about asking for the big
money upfront, it is about finding
your company a new partner that
wants to work with you so you both
grow and both become more
successful.
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7. Sponsorship E-Course
If you want more information,
consider our Sponsorship E-course
developed to give you answers
and an extensive understanding of
corporate sponsorship.
You’ll learn how to:
•Better understand the
assets thatYOU have to sell
•Create a plan that will GET
you sponsorship dollars
•Deliver persuasive
presentations
•Discover “hidden” assets
that can be leveraged
•Learn how to use audience
engagement elements in
proposals
•Steps in the solicitation
process
•And more!
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8. Contact Us
For more information email us at:
sponsorship@macswomen.com
www.MACsWomenOnline.com
eCOURSE STARTSWhenYOU REGISTER!
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