22. Facebook Marketing Examples DO take advantage of relevant mainstream media to drive traffic into the storefront (online or in person)… DO build credibility, post pictures…
29. LinkedIn Marketing Examples DO have employees link to your website and blog… DO set up your company profile completely…
30. LinkedIn Marketing Examples DO try to demonstrate a common theme among employees DO try to solicit recommendations for your products/services DO set up the news feed for your company profile (blog, twitter, etc.)…
49. Keywords you use on your website or in your analytics What to Listen For Products and services Company, leader and SME mentions Causes you support Your events/news/PR Customer compliances, compliments, questions Campaigns you’re managing The competition
50. The things your customers, competitors, investors, etc. think you are doing right Ways to improve – learn to look at negative social media feedback as a gift Ideas for new promotions, products, services and events What industry peers, leading thinkers and subject matter experts are talking about What to You Will Learn
55. Share the Content Followers Want Will it benefit them (learning, laughter, etc.?) Be Authentic in Voice and Activity Use one voice and make the content real Update Frequently Respond to Comments, Questions, Likes, etc. Collaborate with Experts Good Content Comes from Good Partnerships Best Practices in Sharing
58. Leverage Alternative Social Networks Stake out new ground away from your competitors Content Syndication Get partners, industry groups, etc. to share and post your content Create Dynamic Communities Bring experts, consumers, fans, etc. together under your brand banner Create Fans by Engaging Genuinely & Creatively Invite to share, engage, play, visit, comment. Give an active role Best Practices in Brand Expansion