1. MICHELLE CASTLETON
Moscow, ID, 83843 208-819-2394 mcastleton@inlandradio.com
RELEVANT PROFESSIONAL EXPERIENCE
THE ODYSSEY AT UNIVERSITY OF IDAHO, MOSCOW, IDAHO
Social Media Manager/Writer, August 2015-Present
· Manage social media outlets
· Promote online articles through graphics, organic outreach
· Create new content and promotions daily
· Write and publish original articles weekly
· Create new strategies to make brand more recognizable
· Proven growth of social media following, article page views
UNIVERSITY OF IDAHO ATHLETIC DEPARTMENT, MOSCOW, IDAHO
Marketing and Promotions Intern, July 2015-present
· Assist in creating and distributing materials for all athletic events
· Promote athletic events through social media outlets
· Assist in creating, implementing new promotions during timeouts/halftimes
· Radio liaison for athletic events
· Assist in creating, relaying game scripts for events
2. INLAND NORTHWEST BROADCASTING, MOSCOW, IDAHO
On-air personality, KRAO, October 2014-present
· Responsible for 5 hour on-air shows on Saturdays and Sundays
· Create and broadcast original content to gain, maintain listeners
· Record advertisements upon request
· Coordinate and attend live remote events, station promotions
· Coordinate and conduct live on-air interviews during promotional events
MARINES OF THE PALOUSE (NPO) , MOSCOW, IDAHO !
Public Relations Representative, February 2014- June 2015
· Director of marketing and promotions for events
· Manager of Media Relations
· Design and distribute promotional materials
· Social Media coordinator
· Liaison with sponsors and donors for fundraising purposes
· Proven growth of social media following, event participation
STUDENT U (NPO), DURHAM, NORTH CAROLINA
Public Relations/Marketing Intern, June 2014-September 2014
· Assist in organizing and marketing fundraising events
· Manger of media relations
· Design and distribute promotional materials via email, website, social media
· Social Media coordinator
· Assist in updating website regularly
3. · Single handedly organized video production team and schedule during large-
scale video shoot for donor recruitment, awareness
COLLEGE CABS LLC, PULLMAN, WASH. !
Marketing Assistant, March 2014-September 2014
· Social Media Coordinator
· Connect with businesses to promote partnership marketing
· Create and distribute promotional materials via social media, website
· Develop strategies to further brand name
EDUCATION!
UNIVERSITY OF IDAHO , MOSCOW, IDAHO !
Advertising and Marketing Candidate, Dec 2015
· Member, Nationally Competitive Advertising Team
· Member, University of Idaho Advertising Club
· Ambassador, College of Letters, Arts and Social Sciences
· Member, Student Alumni Relations Board
· News Writer, Argonaut
· Member, National Society of Collegiate Scholars
ADDITIONAL SKILLS
· Very Strong verbal and written communication skills
· Experience with Final Cut Pro
· Detail oriented
· Well organized and timely
· Ability to multitask and meet deadlines under pressure
· Self-Starter