2. 5 marketing communications activities
I am proud to present
1. MY 2014 Vittoria Catalogue
2. Vittoria Servizio Corse Videos
3. Rubino Pro Giro Pink Limited Edition product launch
4. ITire Pressure App
5. Local Tradeshows Concept

3. 1. MY 2014 Vittoria Catalogue
Description:
- Concept development of the 2014 catalogue.
- Catalogue for dealers
Copies: printed in 21.000 copies; 4 languages:
EN, IT, DE, FR.
Available to browse and download on the
website.

4. 1. MY 2014 Catalogue
Objective:
- Develop a useful tool for the dealers to
show the MY 2014 Vittoria range
Result:
- Consistency with the Vttoria brand image
and clear explanation of products
- Focus on the technologies and sponsoring
activities
- Appealing design appreciated from our sales
network and custumers.
My personal involvement:
As project leader I was coordinating the work,
collecting info and feedbacks from the product
development and sales teams; developing the
concept with the creative agency; coordinating
the suppliers (graphic, translator, photographer,
printer) for the execution part and doing the day
to day work.
I am proud of that project because I was able to
manage different contents, coordinating
different people with a problem solving spirit.

5. Description:
In 2011 Vittoria started sponsoring RCS Sport
races (Strade Bianche, Milano Sanremo, Tirreno
Adriatico, Giro d’Italia, Il Lombardia) and became
official neutral technical assistance for all teams
during the races with Vittoria Servizio Corse.
We decided to develop some videos showing the
behind the scenes of the races and the dedicated
work of our mechanics and drivers doing the
neutral support for all the peloton.
Vittoria Servizio Corse is still official neutral
technical assistance for 2014.
2. Vittoria Servizio Corse Videos

6. 2. Vittoria Servizio Corse Videos
Objective:
- Highlight Vittoria Servizio Corse
- Engage end users and increase the brand
awarness around Vittoria brand.
Result:
- high numbers of views on Youtube,
- high engagement of end users on social media
- high exposure on printed and online megazines.
My personal involvement:
I briefed the agency, developing the idea with them,
coordinating the work, involving all the person
needed for the success of the videos.
I was always on the field with the video crew
following the shooting session, prepearing the
material, dealing public relations.
I followed all the post-production work till the
presentation of the videos.
I took personally care of the communication launch of
the videos.
I am proud of this activity because for the first time I
took care of a video project. It was really inspiring me
and the result is qualitative and creative very good.
Click and see the videos on
Vittoria Youtube channel:
2011:
Servizio Corse Strade Bianche - 18.600 views
Servizio Corse Opera Rosa – 27.000 views
Servizio Corse behind the scene – 2.300 views
2013:
‘Spring classic’ heroes – 50.000 views
Another stage – Giro d’Italia 2013 – 5.000 views
Be Enthusiast – 2.200 views

7. 3. Rubino Pro Giro Pink
Description:
- Special tire ‘Rubino Pro’ full pink to
celebrate Giro d’Italia.
- 2013 official Giro d’Italia Product.
- Video to promote the product.
- Special pack for the set of tires.
- Social media contest on Facebook.
- Available at the official Giro d’Italia Store
and on Wiggle official online Giro d’Italia
Store.
Video Rubino Pro Giro Pink limited edition:
http://www.youtube.com/watch?v=mH-
HTRqKcjE

8. Statistics from 03.05. to 28.05.2013
•Posts: 22
•Total people reached with all the posts: 43.300
•Average reach: 22.000
•Total likes: 519
•Total comment: 215
•Total share (viral): 145
Example of Facebook contest

9. 3. Rubino Pro Giro Pink
Objectives:
- Driving buzz and gaining coverage of Vittoria
across all media channels.
- Commercializing sponsoring due to
additional sales – especially with limited
editions.
Result:
- High exposure on printed and online
magazines.
- Buzz on Facebook around the contest and
the pink tires, engagement from end users.
My personal involvement:
The Marketing Director steered the project.
I was in charge of the communication part taking
care of the press release for the launch of the
promotion, developing the promo video, the
Facebook contest.
I am proud of this project because we reached a
great interest and engagement from end users
on our social networks.

10. 4. ITire Pressure App
Description:
- In 2012 Vittoria launched the ITire Pressure
application for mobile devices.
- This App allows you to accurately determine
the most suitable air pressure for your tires.
See the App on the Vittoria website:
http://www.vittoria.com/en/app/

11. 4. ITire Pressure App
Objectives:
- Increase brand awarness of Vittoria.
- Give the end users a useful technical tool for
their cycling ride.
- Educate the end users about the importance
to have th right air pressure in the tire.
Result:
- High exposure on printed and online
magazines.
- From 30.04.2012 to 24.11.2013:
10.000 downloads from Android
30.000 downloads from IOS.
My personal involvement:
I was in charge of the project supported by the
product manager who developed the master
sheet with all the technical data needed for the
application.
I coordinated the work with the web agency
which developed the application.
I am proud of this project because Vittoria is the
only one tire manufacturer that offers a technical
app to the end users. It has been appreciated
from dealers and distributors.

12. 5. Local Tradeshows concept
Description:
- Modular booth structure to adapt to
different space in different local tradeshows
- 25tires displays and 5tires displays
- Vitrines
- Coffee bar
- Posters
- Videos on displays

13. Local Tradeshows attended in 2012 and 2013
29-31 Jan
Fietsvak
www.fietsvak.nl
Amsterdam RAI, NL
07-10 Mar
Taipei International Cycle Show
www.taipeicycle.com.tw
Taipei, Taiwan
14-16 Sep
Festi Bike
www.festibike.com
Las Rozas, ES
22-24 Sep
Expo Bici Padova
www.expobici.it
Padova fiere, IT
27-30 Sep
The Cycle Show
www.cycleshow.co.uk
NEC Birmingham, UK
04-10 Oct
Bike Brno
http://www.bvv.cz
Brno Exhibition Centre, CH
10-14 Oct
Roch D'Azur
www.rocazur.com
Port Frejus, FR
12-14 Oct
Bike Motion Benelux
www.bikemotionbenelux.nl
Utrecht, NL

14. 5. Local Tradeshows concept
Objectives:
- Support the local markets with a strong
presence and a consistent brand image
Result:
- High exposure during tradeshows
My personal involvement:
I was responsaible for the project, reporting to
the Marketing Director.
Together with our builder we developed the
booth concept.
Once the concept was done I personally
developed the visuals together with our graphic.
I personally attended all the tradeshows
supporting the builder, displaying the products,
checking that all was ok.
I am proud of this project because the result is
well appreciated from our custumers. Vittoria
has a consistent image in all the local
tradeshows.
It was great to travel in Europe and to be also in
Asia at the Taipei Show in March 2013 as reward
for my good job.