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GrowMobile Case Study - Pixelberry Studios

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GrowMobile Case Study - Pixelberry Studios

  1. 1. “GrowMobile’s belief in our product, and their willingness to look out for Pixelberry’s best interests won me over.” Oliver Miao, CEO, Pixelberry Studios GrowMobile | Case Study Pixelberry studioswww.growmobile.com GrowMobile helped Pixelberry develop an effective user acquisition strategy, driving their game, High School Story, to the number 10 spot on the Top 100 Grossing chart in iTunes. Background & Objectives Pixelberry Studios is a leading game developer based in Mountain View, California. Their game, High School Story, has not only met with success in the digital world, but has also made an impact on players who have experienced cyberbullying in real life. Pixelberry worked with GrowMobile to improve user acquisition, and promote and monetize their app. Challenges Pixelberry Studios had created successful mobile products over the years but lacked first- hand experience in user acquisition (UA). Before launching High School Story, Oliver Miao, CEO of Pixelberry, realized a sound UA strategy was needed to keep the game ranking high on the charts. Learning how to do UA on his own would have been too time-consuming, and the studio wanted to avoid the risk of launching a bad marketing strategy. Oliver decided to turn to GrowMobile for help based on our team’s previous, extensive UA experience at other gaming companies. GROWMOBILE CASE STUDY: PIXELBERRY STUDIOS Solution & Results As part of our broader marketing plan for High School Story, which included both burst and revenue campaigns, GrowMobile ran across both incentivized and non-incentivized networks targeting iPhone, iPad and iPod users. Based on our strategy to budget $100k for launch marketing, we helped High School Story have a strong initial launch and then kept the momentum going by using a smaller amount of the budget on the following days. We distributed ad spend across almost a dozen networks, including Applifier, AppLovin, Iddiction, NativeX and Vungle, which resulted in the game moving up in the Top Grossing chart and enabling Pixelberry to earn their marketing money back. Overall, High School Story hit #5 on the Top Free apps on iTunes in the US and reached #10 on the Top Grossing chart. The game was able to stay in the top 100 Free and Grossing charts for several weeks through efficient ad spend across high-quality traffic and exceptional campaign management. To date, Pixelberry has spent millions of dollars with GrowMobile, achieving long-term value and ROI using our insightful optimization to guide their revenue decisions and scale and maintain growth. $1.25 Paid eCPI 5K - 15K Sustained Daily Installs #10 Top Grossing

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