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ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
DATENDIFFERENZEN
in Google Analytics vermeiden,
bereinigen und richtig interpretieren.
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Mimi
Schatz
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Messmethoden:
Ad Klicks != GA Sessions
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Tracking-Methoden:
User vs. GA Cookie
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Tracking-Methoden:
Cookie Löscher / Blocker / ITP
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Tracking-Methoden:
Ad Blocker
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Verarbeitungsmethoden:
Attribution != Attribution
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
LÖSUNG:
Ad Click-Through Conversions
mit GA Conversions vergleichen
(Ad View-Throughs aus Analyse ausschließen!)
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Verarbeitungsmethoden:
Conversion
Attributionsfenster
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
LÖSUNG:
Einheitliches Branchen- und
produktbezogenes
Attributionsfenster wählen
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Verarbeitungsmethoden:
Conversion
Zeiterfassung
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
LÖSUNG:
Finale Analyse erst NACH
ABLAUF der Kampagne und
Attributions-Zeitraum
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Verschiedene Verarbeitungsmethoden:
Attributions Modell
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
GA
Standard
Report
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Lösung:
Multi-Channel Funnel Analysen
statt Standard Reports🥳
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Multi
Channel
Trichter
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
~30% Datendifferenz
Zeitzonen Zuordnungsproblem ~10%
GA Cookie Blocker ~8%
Klicks vs. Sessions ~8%
Geräte Wechsler ~4%
~30%
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Über mich
Michaela Linhart, MSC MBA
Senior Digital Analytics Consultant, e-dialog
Blogger, ANALYTICSkiste.blog
linhart@e-dialog.at
+43-1-309 09 09
www.e-dialog.at www.analyticskiste.blog
Zum
nachlesen:
https://www.analyticskiste.blog/analytics/google-analytics-und-facebook-ins
ights-datendifferenz-guide/
ANALYTICSkiste
Michaela Linhart
ANALYTICSkiste
Michaela Linhart
Fotos: Matthias Hausdorf (MH1.photography)

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OMX - Datendifferenzen in Google Analytics vermeiden, bereinigen und richtig interpretieren.