This presentation answers 4 key questions for teams that are working with internet-of-things (IoT) devices or building their own devices:
What is IoT?
What is not IoT?
Why does IoT disappoint?
Why does IoT delight?
5. Let’s answer these questions
1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
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6. So what is the Internet of Things (IoT)?
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7. So what is the Internet of Things (IoT)?
IoT is
a solution to a
user’s problem.
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31. We love our phones because we like our apps
We spend lots of cash and effort
Our phones are our most valuable device
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32. IoT devices are different
We like our IoT devices
IoT can’t require lots of cash or effort
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33. Let’s get answers
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1. What is IoT?
2. What is not IoT?
3. Why does IoT disappoint?
4. Why does IoT delight?
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34. •This is driven by trends
•IoT fails in specific ways
There’s a herd mentality to IoT-ify
But we're not all going in the right direction
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35. Sensors & actuators are now small & digital
Atlas Scientific pH Probe
littleBits temperature sensor
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36. Components are cheap
commodities
Prices dropped
10x in 10 years
1.3B smartphones and 400M IoT devices were sold in 2014
https://www.idc.com/getdoc.jsp?containerId=prUS40980416
http://globalpurchasing.com/news/iot-sales-grow-29-2015
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37. Microsensors from 2000 to 2014
Accelerometers went from missiles to dog collars
Whistle
Pet Tracker
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41. The basic recipe for IoT
Users with a problem
Status quo solution is mediocre
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42. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Users with a problem
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43. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Computation + User Interface
SIMPLIFY
Users with a problem
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44. Sensors + Connectivity generate
BIG DATA
The basic recipe for IoT
Computation + User Interface
SIMPLIFY
Users with a problem
Device + API Ecosystems
NETWORK EFFECTS
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45. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
Users with a problem
IoT devices are disappointing when
they break the recipe for IoT
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46. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
1. The problem is not a $100 problem
Six ways IoT devices are disappointing
Users with a problem
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47. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
Six ways IoT devices are disappointing
Users with a problem
Status quo solution is good enough
1. The problem is not a $100 problem
or the current solution is good enough
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48. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
2. Sensors do not gather lots of data
Six ways IoT devices are disappointing
@MikeVladimer
49. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
3. Connectivity is painful
or not secure
Six ways IoT devices are disappointing
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50. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
4. Computation does
not extract insights
Six ways IoT devices are disappointing
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51. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
5. UI does not facilitate control and action
Six ways IoT devices are disappointing
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52. Sensors + Connectivity generate
BIG DATA
Computation + User Interface
SIMPLIFY
6. There are no network effects
from the device or API ecosystems
Six ways IoT devices are disappointing
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76. Thanks to these people for already contributing
@Anna_Aflalo • @LuBernard • @Lisa_coh • @PRwithBrains
@FoodyJames • @ravihkurani • @solojon • @sfproductguy
Feedback is welcome
Please keep letting me know your ideas!
@MikeVladimer
Co-Founder, Orange IoT Studio
michael.vladimer@orange.com
77. End.
There's lots of opportunity for IoT to delight
and it won't be disappointing with the right design.
@MikeVladimer
Co-Founder, Orange IoT Studio
michael.vladimer@orange.com