How Does POP/POS Engage Shoppers:
Price reduction (36.9%)
Quantity discount/multi-buy (34.5%)
Focused on promoting extra free product (50%)
Discount vouchers (41.7%)
Extra free product, Female shoppers (63%), Male shoppers (50%).
In-store demonstrations (77%)
POS/POP metrics experience sales increases approaching 12%,
In most cases, shoppers overestimated how much they would spend during their shopping trip by an average of $8.00
82% of purchases decisions are made in the store.
75% of retail purchase decisions are made at the point-of-sale.