2. About
Us
Privately-‐held
agency
for
over
35
years
Custom
content
in
print,
online
and
digital
publishing
Consumer
promo.on
Award-‐winning
crea.ve
team
Mul.ple
awards
from
industry
associa.ons
year
aOer
year
Comprehensive
account
management
team
Program
development,
sales
support,
execu.on
and
post
program
repor.ng
Focused
in
many
categories
within
retail
B2B
and
B2C
channels
Grocery,
food
&
beverage,
health
&
wellness,
home
improvement,
automo.ve,
travel
and
much
more!
Experienced
in
developing
and
execu.ng
complex
mul.level
programs
Franchise,
automo.ve,
co-‐op,
wholesale,
corporate
and
supplier-‐funded
programming
Partnership,
cross-‐promo.on
and
cause
marke.ng
2
3. 3
Client
PorVolio
Year
a9er
year,
some
of
the
best
brands
in
the
business
trust
us
to
strategically
design
and
execute
their
custom
publica5ons
and
promo5ons…
4. Just
a
Few
Samples
of
Our
Work
4
CPG
Cross-‐Promo3onal
Partnership
Equity
Partnership,
Sponsorship
&
Fundraising
Mul3cultural
Content
Development
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Lifestyle
Content
with
Loyalty
Shopper
Data
5. Just
a
Few
Samples
of
Our
Work
5
SmartProduct™
SmartCalendar™
6. SKM
AR
Demo
Videos
Bonterra
Vineyards
SmartProduct™
Demo
Video:h]p://youtu.be/UEQwdw_CAzE
Ford
2015
SmartCalendar™
AR
Demo
Video:
h]p://youtu.be/wNmjzIOpi4k
6
7. Mr.
Scan™
Mobile
App
7
Developed
for
use
with
SKM
SmartPublica5ons™
and
SmartProducts™
No
third-‐party
adver.sements,
as
seen
in
other
free
apps
Simple
instruc.on
for
new
users
Consumer
messaging
provides
simple
“how-‐to”
download
instruc.on
Images
are
coded
to
seamlessly
work
with
Mr.
Scan™
Eliminates
need
for
branded
scanner
app
–
Mr.
Scan™
is
‘brand
agnos.c’
for
SKM
client
use
8. We
bring
print
“to
life”
through
digital
integra.on…
8
Turn
tradi.onal
print
into
interac.ve
masterpieces
complete
with
tracking
metrics
Augmented
Reality
brings
print
to
life
with
3D
models,
videos,
links,
games,
or
any
other
online
content
9. Brand
Examples
of
“AR”
in
Print
USPS
Holiday
Mailer
–
encourages
download
of
USPS
app,
reveals
holiday
messaging
and
drives
traffic
to
ecommerce
site
Costco
Connec.on–
B2B
catalog
pages
reveal
value-‐
add
content,
surveys,
manufacturer
videos
Self
Magazine
–
watch
workout
videos,
access
recipes,
nutri.onal
.ps
Ikea
Catalog
–
furniture
images
appear
in
3D
in
shopper’s
home
for
color/style
matching
Victoria
Secret
–
scan
direct-‐mailer
with
the
VS
app
to
reveal
hidden
offers
and
specials;
catalog
pages
“Scan
to
Shop”
9
12. SmartCalendars™:
Ford
Motor
Co.
Assignment:
This
Ford-‐branded
Calendar
program
is
marketed
to
Ford
Dealers
as
a
promo.onal
giO
and
incen.ve
for
showroom
and
service
customers.
For
2015,
SKM
wanted
to
enhance
the
calendar
with
digital
features
to
appeal
to
tech-‐
savvy
customers,
while
adding
value
and
interest.
SKM
Custom
Thinking™:
By
integra.ng
digital
technology,
SKM
introduced
its
first
Ford
SmartCalendar™
program
to
appeal
to
mobile
users,
who
account
for
the
largest
growing
consumer
base
and
are
more
likely
to
make
a
purchase.*
It
provides
consumers
with
useful
informa.on
and
an
interac.ve
experience
to
immerse
them
in
the
Ford
product
line.
Month
by
month,
customers
have
new
opportuni.es
to
reveal
real-‐.me
content,
videos,
360°
vehicle
angles,
product
news,
sign-‐up
for
Ford
Racing’s
newsle]er,
and
more!
Result:
Common
feedback
quote
has
been
“Very
Cool!”
from
customers
and
dealers
alike!
SKM
is
able
to
track
mobile
app
downloads,
calendar
page
scans
and
view
sta.s.cs
to
measure
overall
program
success.
12
*
93%
of
consumers
who
use
mobile
to
research
products,
move
on
to
make
a
purchase;
6
in
10
auto
shoppers
research
on
a
smartphone.
13. SmartProducts™:
Bonterra
Vineyards
Assignment:
Bonterra
Vineyards
wanted
to
create
greater
awareness
of
their
unique
earth-‐friendly
winemaking
prac.ces.
They
were
looking
for
new
“out-‐of-‐the-‐box”
ideas
to
engage
wine
consumers
in
the
wine
aisle
and
educate
them
on
Bonterra
Wine’s
point-‐of-‐difference.
SKM
Custom
Thinking™:
SKM
responded
with
various
crea.ve
concept
ideas
to
integrate
digital
into
Bonterra’s
wine
bo]le
labels
as
a
key
element
to
convey
consumer
messaging.
Smartphone
users
now
have
the
ability
to
scan
the
bo]le
label
to
trigger
a
30
second
experience
to
learn
more
about
Bonterra
Wine
from
a
virtual
sommelier.
SKM
also
developed
simple
three-‐step
‘how-‐to’
consumer
messaging
for
Shelf
Talk
and
Neck
Hangers
at
point-‐of-‐sale.
Result:
The
program
is
planned
to
launch
April
2015
at
a
na.onal
key
retail
account.
Digital
integra.on
allows
for
tracking
of
number
of
bo]le
label
scans
and
app
downloads.
13
14. Cause
Marke.ng:
Pep
Boys
Assignment:
Pep
Boys
Auto
Supply,
in
partnership
with
Mothers
Against
Drunk
Driving
(MADD),
wanted
to
increase
awareness
of
the
cause
specifically
targe.ng
a
cri.cal
audience:
young
male
car
enthusiasts”.
SKM
Custom
Thinking™:
SKM
created
a
“Cool
Cars”
custom
calendar
to
raise
funds
and
awareness
while
working
closely
with
Pep
Boys
and
MADD.
The
custom
calendar
was
filled
with
vibrant
cool
car
illustra.ons
and
imagery,
balanced
with
safe
driving
messaging
throughout.
A
coordina.ng
counter
display
merchandised
the
calendars
in
Pep
Boys
stores
and
included
a
suggested
dona.on
amount
for
customers.
Addi.onally,
monthly
Pep
Boys
discount
offers
and
coupons
offset
dona.on
costs,
giving
this
promo.onal
piece
a
high-‐perceived
value
for
customers
while
making
them
feel
good
about
contribu.ng
to
an
important
cause.
Result:
Pep
Boys
raised
over
$300,000
with
proceeds
to
MADD,
making
it
one
of
their
most
successful
fundraisers
to
date.
14
15. SmartPublica.ons™:
Live!
Magazine
15
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Assignment:
Price
Chopper
wanted
to
provide
their
best
customers
a
healthy
lifestyle
magazine
containing
engaging
and
useful
content
to
reinforce
loyalty
with
highly
targeted
offers
to
incen.vize
new
product
and
private
label
purchases.
Thinking™:
SKM
created
a
high-‐quality
36-‐page
family
health
focused
magazine
with
custom
content
to
appeal
to
shoppers
who
wanted
to
make
healthier
choices
for
their
families.
Ar.cles
focused
on
topics
such
as
wellness,
fun
family
ac.vi.es,
recipes
with
healthier
ingredients
and
ea.ng
well
.ps
for
making
be]er
family
meal
choices.
Magazines
were
mailed
to
Price
Chopper
Best
Customers,
and
contained
variable
messaging
and
targeted
coupons
based
on
individual
purchase
history
and
frequency.
Result:
This
mul.-‐year
quarterly
magazine
program
was
a
highly
successful
traffic-‐driving
tool
for
Price
Chopper.
16. Assignment:
Fetzer
Vineyards,
a
top
10
California
wine
producer,
needed
a
coffee
brand
partner
and
consumer
messaging
for
a
Na.onal
Coffee
Day
promo.onal
opportunity
at
a
key
na.onal
grocery
retail
account.
SKM
Custom
Thinking™:
SKM
was
able
to
secure
a
partnership
with
Gold
Coffee
Company’s
Kona
Blend
brands
to
provide
consumer
offers
that
incen.vized
purchase
of
both
brands
in
celebra.on
of
Na.onal
Coffee
Day.
SKM
also
developed
a
promo.onal
theme
that
appealed
to
both
brands,
and
designed
and
created
a
variety
of
POS
materials
to
drive
distributor,
retailer
and
shopper
excitement
in-‐store.
Result:
The
program
increased
volume
at
the
key
na.onal
retail
account
where
the
program
was
executed
and
raised
consumer
awareness.
16
Brand
Cross-‐Promo.on:
Fetzer
Wine
&
Gold
Coffee
