Along The Way

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This presentation outlines the business plan for Along The Way, a mobile application designed by our team to allow users to find events going on in a selected area.

Technologie

Along The Way
What do you want to do today?

The Team
“Why are we the ones to solve the problem we identified?”
Justin Klaugh
Justinmind SME
James Dantonio Theo Wilks
Business Analyst Documentation Specialist
Michael Seagraves
Project Manager

The Problem
● People can’t find smaller events in one
centralized resource
● Small businesses and events have trouble
getting exposure
● Advertising in newspapers and commercials
is expensive
● Increasing dependency on mobile devices

The Solution
● Mobile application that consolidates
lesser known events
● Search events within a certain radius
and time frame
● Satellite-view of all events in a
designated viewing area
● Browse all nearby events
● Submit upcoming events

Competitive Analysis & Market
Competitors:
● TripAdvisor
● Craigslist
● Facebook
● Newspaper ads
Market:
● Advertising
● Event
Planning/Finding
Clients:
● Event promoters
● Marketing
Agencies
● App Users (Event
seekers)

Risks
● Users do not download app
● Promoters do not submit events
● Select demographic
● Only popular in certain geographic areas
● Accuracy of events
How to minimize?
• Self adverstisement
• User friendly interface
• Diverse selection of events
• Submission reviewal process

Implementation Plan
Step 1
Formulated Project
Charter and planned
design of application
Step 2
Updated Status reports
biweekly and designed
application
Step 3
Revised application and
finalized project
deliverables

6 months
Find project sponsor
and application
developers
10 months
Purchase server and
employ administrator
12 months
Partner with event
promoters and small
agencies
18 months
Promote ‘Along The
Way’ app to event
seekers
24 months
Launch app to market
(Apple app Store &
Google Play)

Process Model Overview
Create an account

Process Model Overview
Search for an event

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Along The Way

1. Along The Way What do you want to do today?

2. The Team “Why are we the ones to solve the problem we identified?” Justin Klaugh Justinmind SME James Dantonio Theo Wilks Business Analyst Documentation Specialist Michael Seagraves Project Manager

3. The Problem ● People can’t find smaller events in one centralized resource ● Small businesses and events have trouble getting exposure ● Advertising in newspapers and commercials is expensive ● Increasing dependency on mobile devices

4. The Solution ● Mobile application that consolidates lesser known events ● Search events within a certain radius and time frame ● Satellite-view of all events in a designated viewing area ● Browse all nearby events ● Submit upcoming events

5. Competitive Analysis & Market Competitors: ● TripAdvisor ● Craigslist ● Facebook ● Newspaper ads Market: ● Advertising ● Event Planning/Finding Clients: ● Event promoters ● Marketing Agencies ● App Users (Event seekers)

6. Financials

7. Risks ● Users do not download app ● Promoters do not submit events ● Select demographic ● Only popular in certain geographic areas ● Accuracy of events How to minimize? • Self adverstisement • User friendly interface • Diverse selection of events • Submission reviewal process

8. Implementation Plan Step 1 Formulated Project Charter and planned design of application Step 2 Updated Status reports biweekly and designed application Step 3 Revised application and finalized project deliverables

9. 6 months Find project sponsor and application developers 10 months Purchase server and employ administrator 12 months Partner with event promoters and small agencies 18 months Promote ‘Along The Way’ app to event seekers 24 months Launch app to market (Apple app Store & Google Play)

10. Questions?

11. Appendix

12. Data Model Overview

13. Process Model Overview Create an account

14. Process Model Overview Log-in

15. Process Model Overview Search for an event

16. Process Model Overview Browse Events

17. Process Model Overview Browse Map

18. Process Model Overview Submit an event

19. Process Model Overview Favorites Page

20. Systems Architecture Overview